1851

During the last couple of years, many people have chosen to move from the city to the countryside or coast in pursuit of a better quality of life. This has been supported by the widespread shift to hybrid working, meaning employees are no longer obligated to attend a central HQ five days a week.As a result of this shift, communities around the world are encountering a new wave of suburban revitalisation, with people spending more time (and money) in and around their local area and creating a boom in demand for the amenities they need – including flexible workspaces.As <a href="https://www.iwgplc.com/en-gb/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">IWG</a> Founder and CEO Mark Dixon puts it: “With hundreds more rural and suburban flexible working locations expected to open in the coming years, we expect a wide range of vibrant local communities to develop with thriving businesses at their heart.”This trend is backed up by a recent economic impact study by <a href="https://work.iwgplc.com/MediaCentre/Article/what-the-work-local-revolution-means-for-property-owners?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">IWG and Arup</a>, which showed that rural and suburban areas in the UK could receive an injection of £327m a year in spending thanks to the roll-out of flexible office and coworking spaces for hybrid workers. It also estimated that more than 4,000 new jobs could be created for people to run them. It’s the same story elsewhere: in Germany, IWG expects up to 38,500 full-time workers to relocate from urban centres, and in the US the figure is almost 200,000, with the potential to create up to $1.3bn in spending.For landlords and property developers, there’s enormous investment potential. Thanks to the growth of hybrid working, demand for flexible work solutions in the suburbs and beyond is at a record high, creating a strong case for regional investment. In Britain, IWG has seen the highest increase in demand for its flexible workspaces in suburban areas such as Bromsgrove (+153%), Andover (+86%) and Havant (+79%). But the trend is manifesting globally. “People want to work close to where they live, so this is a trend that’s going to stick,” says Dixon.There are strong incentives for companies to invest in local office and coworking hubs – and it’s their employees who are driving this shift. Being able to work close to home provides major gains in terms of wellbeing and productivity, and for companies it also helps them to achieve their ESG targets due to fewer carbon emissions. With the help of savvy landlords, people will be able to live and work in ‘model villages’ in the future, where all local amenities such as shops, schools, restaurants and workspaces can be reached within 15 minutes on foot or by bicycle.Dixon says that suburban revitalisation will allow work/life balance to improve, making people more productive and healthier. Meanwhile, investment will flood in for new infrastructure and facilities. He says: “This will be one of the most dramatic and long-lasting legacies of the pandemic.”Suburban revitalisation is one of ten trends identified in IWG’s white paper, <a href="https://assets.iwgplc.com/image/upload/v1643045613/IWG/MediaCentre/hpd65ydmsjsovoknfgfu.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">The Future of Work: a trends forecast for 2022</a>.Flexible workspace is the fastest-growing sector of the global workplace market. Make the most of this exciting investment opportunity by&nbsp;<a href="https://work.iwgplc.com/landlords?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">partnering with IWG today</a>. &nbsp;

Suburban Revitalisation: The Work Trend to Know as a Landlord

1851 Franchise

In 2022 and beyond, the ability to work close to home will create fresh opportunities for developing coworking hubs in towns and villages.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

suburban-revitalisation-the-work-trend-to-know-as-a-landlord

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Suburban Revitalisation: The Work Trend to Know as a Landlord

MORE STORIES LIKE THIS