1851

During the last couple of years, many people have chosen to move from the city to the countryside or coast in pursuit of a better quality of life. This has been supported by the widespread shift to hybrid working, meaning employees are no longer obligated to attend a central HQ five days a week.As a result of this shift, communities around the world are encountering a new wave of suburban revitalisation, with people spending more time (and money) in and around their local area and creating a boom in demand for the amenities they need – including flexible workspaces.As <a href="https://www.iwgplc.com/en-gb/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">IWG</a> Founder and CEO Mark Dixon puts it: “With hundreds more rural and suburban flexible working locations expected to open in the coming years, we expect a wide range of vibrant local communities to develop with thriving businesses at their heart.”This trend is backed up by a recent economic impact study by <a href="https://work.iwgplc.com/MediaCentre/Article/what-the-work-local-revolution-means-for-property-owners?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">IWG and Arup</a>, which showed that rural and suburban areas in the UK could receive an injection of £327m a year in spending thanks to the roll-out of flexible office and coworking spaces for hybrid workers. It also estimated that more than 4,000 new jobs could be created for people to run them. It’s the same story elsewhere: in Germany, IWG expects up to 38,500 full-time workers to relocate from urban centres, and in the US the figure is almost 200,000, with the potential to create up to $1.3bn in spending.For landlords and property developers, there’s enormous investment potential. Thanks to the growth of hybrid working, demand for flexible work solutions in the suburbs and beyond is at a record high, creating a strong case for regional investment. In Britain, IWG has seen the highest increase in demand for its flexible workspaces in suburban areas such as Bromsgrove (+153%), Andover (+86%) and Havant (+79%). But the trend is manifesting globally. “People want to work close to where they live, so this is a trend that’s going to stick,” says Dixon.There are strong incentives for companies to invest in local office and coworking hubs – and it’s their employees who are driving this shift. Being able to work close to home provides major gains in terms of wellbeing and productivity, and for companies it also helps them to achieve their ESG targets due to fewer carbon emissions. With the help of savvy landlords, people will be able to live and work in ‘model villages’ in the future, where all local amenities such as shops, schools, restaurants and workspaces can be reached within 15 minutes on foot or by bicycle.Dixon says that suburban revitalisation will allow work/life balance to improve, making people more productive and healthier. Meanwhile, investment will flood in for new infrastructure and facilities. He says: “This will be one of the most dramatic and long-lasting legacies of the pandemic.”Suburban revitalisation is one of ten trends identified in IWG’s white paper, <a href="https://assets.iwgplc.com/image/upload/v1643045613/IWG/MediaCentre/hpd65ydmsjsovoknfgfu.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">The Future of Work: a trends forecast for 2022</a>.Flexible workspace is the fastest-growing sector of the global workplace market. Make the most of this exciting investment opportunity by&nbsp;<a href="https://work.iwgplc.com/landlords?utm_source=1851franchise.com&utm_medium=article&utm_campaign=suburban-revitalisation-the-work-trend-to-know-as-a-landlord-2719616" target="_blank" rel="nofollow">partnering with IWG today</a>. &nbsp;

Suburban Revitalisation: The Work Trend to Know as a Landlord

1851 Franchise

In 2022 and beyond, the ability to work close to home will create fresh opportunities for developing coworking hubs in towns and villages.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

suburban-revitalisation-the-work-trend-to-know-as-a-landlord

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Suburban Revitalisation: The Work Trend to Know as a Landlord

MORE STORIES LIKE THIS