Franchise News

Subway Announces Retirement of CMO; Appoints Acting CMO in Interim
Former Coca-Cola Marketer and Subway Chief Marketing Officer Joe Tripodi steps down as Roger Mader assumes the role of acting CMO.

Franchise News

Former Coca-Cola Marketer and Subway Chief Marketing Officer Joe Tripodi steps down as Roger Mader assumes the role of acting CMO.

Well-known sandwich chain Subway has officially announced the retirement of its CMO Joe Tripodi and the interim appointment of acting CMO Roger Mader, according to AdAge.
According to the article, Tripodi told Marketing Week: “This was one of the most challenging jobs I’ve ever had because it was a privately held company that had lived in a little bit of isolation for many years so I had to drive some significant transformation.”
“Subway's sales fell each year from 2014 through 2017, according to external data (privately-held Subway doesn't disclose its sales),” the article said. “In September 2018, Subway's chief advertising officer gave a positive assessment of results, suggesting the chain was once again growing, but results have not been released,” according to the article.
Read the full article here.
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About the Author
Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.