The limited-run test will be available in over 1000 stores in an exclusive partnership with Halo Top
Starting July 22 and running through Sept.4, the Halo Top partnership is Subway’s first ever foray into hand-spun milkshakes. Subway’s chief brand innovation officer, Len Van Propering, told Nation's Restaurant News, “this is the first time we are investing in a frozen beverage program with an eye toward national roll-out — and the only time any brand will offer this first-of-its-kind, exclusive partnership with Halo Top.”
The shakes will be available in vanilla bean, chocolate and strawberry and all contain no more than 350 calories. “We are passionate about creating delicious new menu items for our guests that can’t be found anywhere else. We share Halo Top’s values that taste does not need to be sacrificed to create better-for-you options,” Propering continued.
The company did not comment on the capital investment required to create this partnership and equip existing stores with drink mixers and counter-top freezers.
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