In 2013, a group of angry customers sued the world’s biggest restaurant chain to get Subway to change it practices—either ensuring the sandwiches lived up to the 12-inch claims or to stop using the “Footlong” label altogether.

The lawsuit came after an Australian teenager posted an image of his sandwich on Facebook that was only 11 inches. The image garnered international media attention, and eventually, The New York Post published an article that called the brand out—four out of seven Footlongs purchased in New York measured only 11 or 11.5. Imagine the horror!

On February 25, Subway finally reached a settlement—the brand agreed to take steps over the next four years to ensure that its bread is reaching its full 12-inch potential. And yes, one of those steps will be requiring restaurants to use a measuring device for the bread.

The chain will also pay a whopping $520,000 in attorney fees, plus $500 each to the 10 people who headed up the lawsuit. As an attorney for the group that sued stated, “It was difficult to prove monetary damages, because everybody ate the evidence.”

Subway’s bread is made from measured frozen loaves that are thawed and stretched in the restaurant before baking, leaving room for some size variability. And considering the recent jump in cost of Subway’s famed Footlong sandwich promo from $5 to $6, you better believe that hordes of customers will arrive at their store with a ruler in hand to make sure they’re getting their money’s worth.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.