Franchise News
Survey: McDonald's' future looks grim
McDonald's franchisees are unsatisfied, earnings expected to continue declining
According to a survey from Janney Capital Markets analyst Mark Kalinowski, McDonald’s' operator outlook is the worst it has been in more than a decade and so is its relationship with franchisees.
The survey paints a harsh picture of McDonald’s' sales before its quarterly earnings report next week and conveys that turnaround efforts have not yet been adopted.
“McDonald’s' system is broken,” one operator said in the survey. “They talk menu reduction to help our people, simplify our menu for customers, but add products to help sales and it does not work. We continue to fall and fail.”
The survey included 32 operators who own 215 restaurants – just a small percentage of the 3,100 franchisees in the U.S. system.
“Approximately 3,100 franchisees own and operate McDonald’s restaurants across the U.S. Less than 1 percent of them were surveyed for this report. We value the feedback from our franchisees and have a solid working relationship with them,” the company said in a statement.
Read more here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
