Franchise News
T-Mobile Tackles the Restaurant Industry by Teaming Up with Burger King
These unexpected restaurant partnerships are ringing off the hook.
Who would’ve thought that one day a mobile wireless network company and fast food chain would team up? According to T-Mobile, the nationwide mobile network announced its promotional partnership with Burger King to give away free food to Un-carrier customers—or those who do 100% of their mobile wireless business with the brand in exchange for waived contracts and fees .
Starting September 3 through January 2020, Un-carrier customers will be gifted free BK bites––yes, that includes the iconic WHOPPER––on T-Mobile Tuesdays. Customers will be able to cop a free sandwich through the mobile company’s app––how convenient is that?
“There are few things Americans agree on these days, but most of us agree that burgers are delicious and free burgers somehow taste even better,” said T-Mobile CEO John Legree, according to the article.
This isn’t the first time T-Mobile is giving its customers freebies. The mobile network has partnered with popular brands such as Pizza Hut, Panda Express, Walgreens, Dunkin’ and more to thank its users for their loyalty.
This also isn’t the first surprising partnership we’ve seen in the restaurant world––Domino’s wowed customers when it announced its recent partnership with the technology and automotive company, Xeno. In other news, KFC teamed up with Beyond Meat making it the first U.S. fast casual restaurant to introduce a plant-based chicken––so in short, the innovation is real.
It’s clear that brands are thinking outside the box––and by the looks of it, these unforeseen partnerships can prove quite successful.
So Verizon––where’s my free food?
To view the full article, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
