T-Mobile, Taco Bell Partner for Free Tacos on Tuesdays

In the midst of a game that didn’t provide much excitement, T-Mobile customers were given a reason to celebrate. The wireless carrier announced a new partnership with Taco Bell via Super Bowl commercial where T-Mobile customers can get a free taco every week.

“Not 'buy one get one free.' Not 'free with a drink purchase.' No strings. Just free. Just because,” the announcement read.

Adding to its ongoing T-Mobile Tuesdays promotion, customers with the T-Mobile Tuesdays app can go to a Taco Bell to claim their prize every Tuesday beginning February 5. An article in QSR Magazine said that since T-Mobile Tuesdays launched in 2016, T-Mobile customers have received over 186 million freebies and deals.

“T-Mobile and Taco Bell felt like natural brand friends, and we were just waiting for the perfect opportunity to make a partnership come to life, in a way that befits what our fans expect from us both,” said Marisa Thalberg, Global Chief Brand Officer of Taco Bell Corp. “No question this collaboration in the Super Bowl was that perfect opportunity. We cannot wait to give T-Mobile Tuesday customers and Taco Bell fans the chance to access a little ‘Taco Bell’ magic, any day of the week.”

Read the full story here.