Franchise News
Taco Bell is Rolling Out A New Value Menu
Taco Bell kicks off its new Cravings Value Menu on December 27 with options as low as $1.
Fellow Taco Bell lovers, rejoice! Come December 27, the brand is adding to its inventory of low-cost offerings when it launches its all-new ‘Cravings Value Menu’ featuring items ranging from $1 single items to $5 boxes.
According to a recent Restaurant Business article, Taco Bell is kicking off the new menu with an LTO in the form of its Grande Burrito, but in two $1 iterations, Chicken Enchilada and Three Cheese Nacho. Accompanying the LTO at launch is a national ad campaign designed to elevate the least expensive menu items. Ads will be nationally televised and used on all of Taco Bell’s social and digital platforms.
“As a brand that likes to challenge industry norms, we have really sought to rethink what a value menu should be and the conventions of storytelling for it,” Taco Bell’s Global Chief Brand Officer Marisa Thalberg said in a statement included in the article.
Read the full story here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
