Taco Bell is Rolling Out A New Value Menu

Fellow Taco Bell lovers, rejoice! Come December 27, the brand is adding to its inventory of low-cost offerings when it launches its all-new ‘Cravings Value Menu’ featuring items ranging from $1 single items to $5 boxes.

According to a recent Restaurant Business article, Taco Bell is kicking off the new menu with an LTO in the form of its Grande Burrito, but in two $1 iterations, Chicken Enchilada and Three Cheese Nacho. Accompanying the LTO at launch is a national ad campaign designed to elevate the least expensive menu items. Ads will be nationally televised and used on all of Taco Bell’s social and digital platforms.

“As a brand that likes to challenge industry norms, we have really sought to rethink what a value menu should be and the conventions of storytelling for it,” Taco Bell’s Global Chief Brand Officer Marisa Thalberg said in a statement included in the article.

Read the full story here.