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Fellow <a href="https://www.tacobellfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-rolling-out-a-new-value-menu-2708685" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Taco Bell</a> lovers, rejoice! Come December 27, the brand is adding to its inventory of low-cost offerings when it launches its all-new &lsquo;Cravings Value Menu&rsquo; featuring items ranging from $1 single items to $5 boxes. 

<a href="https://www.restaurantbusinessonline.com/marketing/taco-bell-launching-new-value-menu?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-rolling-out-a-new-value-menu-2708685" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent Restaurant Business article</a>, Taco Bell is kicking off the new menu with an LTO in the form of its Grande Burrito, but in two $1 iterations, Chicken Enchilada and Three Cheese Nacho. Accompanying the LTO at launch is a national ad campaign designed to elevate the least expensive menu items. Ads will be nationally televised and used on all of Taco Bell&rsquo;s social and digital platforms.

&ldquo;As a brand that likes to challenge industry norms, we have really sought to rethink what a value menu should be and the conventions of storytelling for it,&rdquo; Taco Bell&rsquo;s Global Chief Brand Officer Marisa Thalberg said in a statement included in the article.

Read the full story <a href="https://www.restaurantbusinessonline.com/marketing/taco-bell-launching-new-value-menu?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-is-rolling-out-a-new-value-menu-2708685" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Taco Bell, Yum! Brands, Value Menu, national ad campaign

Taco Bell is Rolling Out A New Value Menu

1851 Franchise

Taco Bell kicks off its new Cravings Value Menu on December 27 with options as low as $1.

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