Franchise News
Taco Bell's Toasted Cheddar Chalupa is the Greatest Thing Since Sliced Bread
Is your mouth watering––or is it just mine?
Taco Bell just announced its latest menu addition that has taco aficionados quivering with anticipation––the Toasted Cheddar Chalupa. According to Nation’s Restaurant News, this release is the taco joint's largest international release since 2017, when it released the Naked Chicken Chalupa.
Last week, Taco Bell left consumers disappointed when the restaurant announced its plans to eliminate nine fan favorites from the menu as part of the brand’s declutter plan. But the fast food chain may have just earned back its customers’ forgiveness with this new launch coming September 12. This isn’t your Average Joe taco shell––no, no, no! The Toasted Cheddar Chalupa’s innovative shell “features six-month aged cheddar baked onto a classic chalupa flatbread shell,” according to NRN.
“We know cheese makes everything better and baking aged cheddar into the shell of an already iconic product is a game changer our fans will love,” said Taco Bell Chief Food Innovation Officer Liz Matthews, according to NRN.
New menu items are currently selling like hotcakes at various fast food restaurants. Dunkin’s new fall-infused drinks have pumpkin spice lovers loaded with excitement. And––of course––who could forget about the infamous Popeyes Chicken Sandwiches that ran out of stock in less than a month?
Clearly, while many of a brand’s classic offerings will continue to remain on restaurants’ menus for years and years to come, everyone still loves the “new-new.”
To view the full article, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
