The Pacifica, California location illustrates the brand’s strategy to elevate the look of its new restaurants.
Crunchwraps aren’t the only things that are getting Supreme. According to Nation’s Restaurant News, Taco Bell recently unveiled its first freestanding cantina conversion in Pacifica, California. The unit, operated by franchisee Golden Gate Bell, features panoramic ocean views.
This new look is a part of Taco Bell’s strategy to elevate its next generation of restaurants, notes NRN. The brand plans to open 1,000 new domestic restaurants by 2022, 300 of which are to be cantina or “urban in-line” locations that often serve alcohol and special entrees built for sharing. “These signature restaurant locations reflect what’s to come from the brand that defined a true social dining experience,” Taco Bell reportedly said.
And yes, of course the new oceanside unit serves alcohol—including Twisted Freezes and local craft beer. Live más, indeed.
Read the full article and check out the photo slideshow here.