Tacos and ‘Bell’hops: Taco Bell Will Open a Pop-Up Hotel in Palm Springs This Summer

Inspired by its Southern California roots, Taco Bell is opening an immersive hotel and resort for brand enthusiasts.

Slated to open in Palm Springs, California on August 9, 2019, The Bell: A Taco Bell Hotel and Resort will offer an experience unlike any other.

QSR Magazine reported that the pop-up hotel will feature poolside cocktails and a design theme that are classically Taco Bell. The company also developed new menu items that are only available on-location when guests stay at the hotel.

Taco Bell’s representative team said in a statement, “From check-in to check-out, The Bell: A Taco Bell Hotel and Resort reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fueled by fans. Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist, making this the flavor-filled getaway of 2019."

Room reservations for the hotel open in June and the company is excited to see how this concept is received as it continues to push marketing boundaries.

Learn more about The Bell Hotel and its features in the full QSR Magazine article.