Tampa-based franchise concept Checkers & Rally's has new ownership - to the tune of a $525 million deal with Oak Hill Capital Partners. According to a recent article in the Tampa Bay Business Journal, this comes after nearly a decade of leadership under president and CEO Rick Silva who engineered the brands' turnaround with a focus on the importance of value, both to consumers and to franchisees.

"So many hardworking Americans rely on fast food to get through their day," Silva told the Tampa Bay Business Journal. "They’ve gotta do it on $3 to $5 on average. It fits into their lives in important ways. We live in that world, and we really understand who those folks are."

On the franchisee side, the company has grown substantially. With a goal of reaching 1,200 locations by 2020, the brand is expanding through the value provided by their modular buildings.

"I've got a company that is growing so quickly that our infrastructure is straining," he told the TBBJ. "We're hiring more people every day to help us help franchisees find great real estate and construct restaurants."

Click here to read the original article.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.