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Amid the wave of changing consumer preferences that are driving traditional retail giants to bankruptcy <a href="https://1851franchise.com/sears-franchisees-are-suffering-as-parent-company-struggles-2707376" style="text-decoration-line:none" target="_blank">(RIP Sears)</a>, big-box retailers are increasingly turning to e-commerce innovation to survive. 

The latest to do so is <a href="https://www.target.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=target-is-inviting-select-brands-to-sell-directly-to-consumers-via-its-website-2709270" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Target</a>, <a href="https://1851franchise.com/sears-franchisees-are-suffering-as-parent-company-struggles-2707376" style="text-decoration-line:none" target="_blank">according to a recent CNBC article</a>. In a move designed to improve profits, the retailer is reaching out to national and specialty brands to sell their products direct-to-consumer on its website.

The invite-only process Target is using to open its website up to third-party sellers is much different than the way rivals Amazon and Walmart do the same thing, where a brand simply fills out a request form and gets approved. 

Target is specifically targeting brands in certain categories where it&#39;s seeing high demand, like sporting goods and toys. Some brands taking part already include Mizuno, Kaplan and Casio.

This evolution comes as many businesses based heavily in brick-and-mortar try to combat the substantial fees that come with shipping, returns and more when adding customers on the internet. For Target, working with more third-party sellers is an experiment in passing on some of those costs.

&quot;We see this as a long-term opportunity to drive profitable growth,&quot; said Rick Gomez, Target chief marketing officer and chief digital officer. &quot;This is intended to be a very curated and select group of products and brands. ... We are reaching out to the brands we want.&quot;

Read the full story <a href="https://www.cnbc.com/2019/02/24/target-is-inviting-other-retailers-to-join-its-website.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=target-is-inviting-select-brands-to-sell-directly-to-consumers-via-its-website-2709270" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Target, Target+, third-party sellers, Mizuno, e-commerce retail

Target is Inviting Select Brands to Sell Directly to Consumers Via its Website

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In a move designed to generate more profits, Target is opening its website up to select third-party sellers.

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