1851

Amid the wave of changing consumer preferences that are driving traditional retail giants to bankruptcy <a href="https://1851franchise.com/sears-franchisees-are-suffering-as-parent-company-struggles-2707376" style="text-decoration-line:none" target="_blank">(RIP Sears)</a>, big-box retailers are increasingly turning to e-commerce innovation to survive. 

The latest to do so is <a href="https://www.target.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=target-is-inviting-select-brands-to-sell-directly-to-consumers-via-its-website-2709270" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Target</a>, <a href="https://1851franchise.com/sears-franchisees-are-suffering-as-parent-company-struggles-2707376" style="text-decoration-line:none" target="_blank">according to a recent CNBC article</a>. In a move designed to improve profits, the retailer is reaching out to national and specialty brands to sell their products direct-to-consumer on its website.

The invite-only process Target is using to open its website up to third-party sellers is much different than the way rivals Amazon and Walmart do the same thing, where a brand simply fills out a request form and gets approved. 

Target is specifically targeting brands in certain categories where it&#39;s seeing high demand, like sporting goods and toys. Some brands taking part already include Mizuno, Kaplan and Casio.

This evolution comes as many businesses based heavily in brick-and-mortar try to combat the substantial fees that come with shipping, returns and more when adding customers on the internet. For Target, working with more third-party sellers is an experiment in passing on some of those costs.

&quot;We see this as a long-term opportunity to drive profitable growth,&quot; said Rick Gomez, Target chief marketing officer and chief digital officer. &quot;This is intended to be a very curated and select group of products and brands. ... We are reaching out to the brands we want.&quot;

Read the full story <a href="https://www.cnbc.com/2019/02/24/target-is-inviting-other-retailers-to-join-its-website.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=target-is-inviting-select-brands-to-sell-directly-to-consumers-via-its-website-2709270" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Target, Target+, third-party sellers, Mizuno, e-commerce retail

Target is Inviting Select Brands to Sell Directly to Consumers Via its Website

1851 Franchise

In a move designed to generate more profits, Target is opening its website up to select third-party sellers.

target-is-inviting-select-brands-to-sell-directly-to-consumers-via-its-website

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

IMAGE Studios Offers a Scalable, Real Estate-Focused Franchise Opportunity in an Industry Projected to More Than Double Within a Decade

image-studios-franchise-opportunity

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Target is Inviting Select Brands to Sell Directly to Consumers Via its Website

MORE STORIES LIKE THIS