Franchise News
TechCrunch: Every Company is a Technology Company, But Most Don’t Behave Like One
How can companies make the most of technology to dominate their market?
Every major company in 2016 leverages technology in a big way. TechCrunch argues that companies like Apple, Microsoft, Amazon and Facebook aren’t the only important large tech companies, but that companies like Exxon and Walmart are also trying to become players in technology, as well.
“The race to become the market leader across a variety of sectors and geographies is speeding up amongst older incumbents and promising, young startups,” writes TechCrunch. “Startups have a lot to learn from the established management and financial practices of incumbents, but incumbents have a lot to learn from startups as well. The companies, young or old, that use technology to best create competitive advantages for themselves will win.”
Some key learnings from companies that are successfully becoming more tech-based include the highest level of leadership being enthusiastic to move towards tech, hiring talented developers, making sure that technology is at the core of company culture and moving fast to adopt the more efficient technological practices.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
