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Instagram is officially competing with YouTube in the content creation space. The social media platform launched IGTV, which will serve as a place where Instagram users can upload long-form videos that are up to an hour in length. <a href="https://techcrunch.com/2018/06/20/igtv/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=techcrunch-instagram-launches-igtv-app-for-creators-1-hour-video-uploads-2706951" target="_blank" rel="nofollow" target="_blank">According to a recent article in TechCrunch</a>, IGTV is available both through a button in the standard Instagram app and through its own standalone app.

The launch of IGTV opens a lot of doors for brands to capitalize on the ability to post longer videos. IGTV is allowing anyone to be a creator &mdash; the platform isn&rsquo;t being limited to big names or celebrities. And while there aren&rsquo;t ads or commercials on IGTV right now, it&rsquo;s likely that down the road, brands will have the ability to advertise and market their products throughout those longer videos. <a href="https://1851franchise.com/details/2706917/CNBC-Instagram-crosses-1-billion-monthly-active-users-unveils-long-form-video" target="_blank">Given that Instagram has 1 billion users</a>, that&rsquo;s an opportunity that brands &mdash; both in and out of the franchise industry &mdash; won&rsquo;t want to miss.

<a href="https://techcrunch.com/2018/06/20/igtv/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=techcrunch-instagram-launches-igtv-app-for-creators-1-hour-video-uploads-2706951" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

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TechCrunch: Instagram Launches IGTV App for Creators, 1-Hour Video Uploads

1851 Franchise

The platform gives brands the opportunity to tap into the power of longer, uninterrupted video content.

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TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

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Caring Transitions Targets Peoria, Illinois, for Franchise Growth

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Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

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TechCrunch: Instagram Launches IGTV App for Creators, 1-Hour Video Uploads

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