Now advertisers can manage digital and TV advertising campaigns all in one place.
Google has made another announcement that will affect advertisers. According to a recent TechCrunch article, advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Now managing online and TV ad campaigns can be done in the same place.
“Historically, TV and digital advertising have been bought and measured through different systems and currencies,” Google writes. “By adding traditional TV buying into DoubleClick Bid Manager, we are taking the first step towards allowing advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective way.”
DoubleClick’s online measurement will also be applied to TV advertisements. Brands will now be able to see if a TV ad is driving more YouTube and Google searches.
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