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Google has made another announcement that will affect advertisers. According to a <a href="https://techcrunch.com/2017/04/24/google-doubleclick-programmatic-tv/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=techcrunch-now-you-can-buy-tv-ads-through-googles-doubleclick-11917" target="_blank" rel="nofollow" target="_blank">recent TechCrunch article</a>, advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Now managing online and TV ad campaigns can be done in the same place.

&ldquo;Historically, TV and digital advertising have been bought and measured through different systems and currencies,&rdquo; Google writes. &ldquo;By adding traditional TV buying into&nbsp;DoubleClick&nbsp;Bid Manager, we are taking the first step towards allowing advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective way.&rdquo;

DoubleClick&rsquo;s online measurement will also be applied to TV advertisements. Brands will now be able to see if a TV ad is driving more YouTube and Google searches.

<a href="https://techcrunch.com/2017/04/24/google-doubleclick-programmatic-tv/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=techcrunch-now-you-can-buy-tv-ads-through-googles-doubleclick-11917" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

TechCrunch: Now You Can Buy TV Ads Through Google’s DoubleClick

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TechCrunch: Now You Can Buy TV Ads Through Google’s DoubleClick

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