Franchise News
The 10 Most Promising International Markets for U.S. Franchises
Franchise brands based in the U.S. may want to consider using this new model as a means to assess the attractiveness of foreign expansion opportunities.
The University of New Hampshire’s Rosenberg International Franchise Center (RIFC) recently announced it has developed a proprietary tool to assess development opportunities overseas. The RIFC analyzed 131 countries to create its index that was designed to help U.S. franchise brands assess the potential of foreign expansion markets.
The analysis found the most attractive international markets to be the U.K., Germany, Canada, Australia, France, Poland, Ireland, Korea, Sweden, and Spain. “Key microeconomic variables” were used to determine the full 131-country ranking, RIFC director E. Hachemi Aliouche said.
“These are factors such as the country’s labor force availability and quality, education levels, urbanization, occupancy costs, wage rates, cost of inputs, quality of infrastructure, etc.,” Aliouche continued. “Potential revenues and profits from each priority country can then be estimated.”
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
