The 8 | June 30, 2017

1. Frantastic: This week, Facebook announced that it reached a new milestone. The platform now has two billion monthly active users, making it the largest social networking app in the game. To celebrate, Facebook is promoting a new “Good Adds Up” campaign, where users can create and share personalized videos. But to see how we think the idea for achieving a milestone in the billions really began for Mark Zuckerberg, check out the latest edition of “The 8.”

2. Franlebrity: Our Franlebrity this week is the founder and CEO behind SoBol, an emerging franchise concept that’s bringing acai bowls to communities across the East Coast. Jason Mazzarone decided to launch the concept after realizing that there was a gap in the industry, and the brand has been growing ever since. We had a chance to sit down with Jason at IFE 2017 to learn more about SoBol’s expansion. You can watch the full interview—along with others—on 1851’s On the Road YouTube channel.

3. Frash Money: When aspiring business owners make the leap to become a franchisee, one of the first questions that comes to mind is how much Frash Money they can make from their new venture. But there are a lot of factors that play a role in determining what their potential earnings can be. One of those is their background—it’s helpful for franchisees to invest in a brand that capitalizes on their skill set. That’s why we’re highlighting how franchisee background influences investment and potential earnings in 1851’s Guide to Buy a Franchise series.

4. Frant of the Week: When a company receives 1,000 resumes in one month for a new job opening, it can be hard for candidates to stand out. That’s why No Limit Agency* CEO Nick Powills is offering his advice on how graphic designers can get a job in this week’s Frant. From showing off your skills on your website to taking the time to research your potential future company, there are a few tips that help candidates turn into employees.

5. Franch Forward: Enjoy Your Party is Franching Forward by teaming up with specific types of franchisees. The emerging concept that specializes in food service staffing is actively looking to team up with other people in the industry who want to diversify their portfolios, including event planners and caterers. Enjoy Your Party is bringing an added value to the table for those existing business owners, and is ultimately helping them add another revenue stream to their bottom lines.

6. Fran Funny: Did you ever play “the floor is lava" game when you were growing up? Well, it’s making a comeback on social media with its own unique twist. Watch “The 8” to see a few of our favorite “the floor is” memes.

7. Franspiration Misquote: “By believing passionately in something that does not yet exist, we create it. And then we build on it through franchising.” – Nikos Kazantzakis

8. Franemies vs. Frands: We’re calling out one of our biggest Franemies this week: hackers. A recent QSR Magazine article highlights how franchise brands could be the perfect target for would-be hackers because they offer potential points of entry due to different security systems across their concepts. That’s why it’s essential for brands to have strong security and plans in place in the event of a hacking situation.