1851

During the franchise development process, Discovery Day is a time for franchisees to learn more about the brand they are prospective buyers of. Here, franchisees can “discover” information they might not have found yet and get more questions answered by the franchise’s leadership team.&nbsp;Franchisees are usually brought to corporate headquarters and encouraged to bring their family members along. The day consists of interactions with key players and education on the ins and outs of the brand. During this time, the franchisor will try to prove that it is the best option for attendees to invest in.&nbsp;<a href="https://www.linkedin.com/in/austin-michael-james/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=what-is-discovery-day-and-do-you-need-to-attend-2721860&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-abcs-of-franchise-discovery-days-what-to-expect-2723319" target="_blank" rel="nofollow">Austin James</a>, director of franchise development at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=what-is-discovery-day-and-do-you-need-to-attend-2721860&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-abcs-of-franchise-discovery-days-what-to-expect-2723319" target="_blank" rel="nofollow">Buzz Franchise Brands</a>, calls Discovery Days a “two-way interview” between the franchise brand and franchisees.&nbsp;<a href="https://1851franchise.com/what-is-discovery-day-and-do-you-need-to-attend-2721860#most-recent-stories">He said that</a>, much like a job interview, these events are an opportunity for someone to find out if a brand is a good fit for them and likewise for the brand.&nbsp;“After our Meet the Team days, we speak to every single person on our side that the candidate met with and get feedback about that individual,” he said.&nbsp;With that said, here are the ABCs and DEFs of franchise Discovery Days.&nbsp;<h3>A: An Introduction to the Brand</h3>Franchise Discovery Days typically begin with an introduction to the brand's history, mission and core values. Franchise representatives and key members of the team will provide insights into the journey that led to its current success and its place in the market.<h3>B: Behind-the-Scenes Operations</h3>One of the highlights of the Discovery Day is the chance for an exclusive peek behind the curtain into the franchise’s operations. For example, this could include visiting an operating franchise location, touring the headquarters and witnessing how the business runs on a day-to-day basis.&nbsp;<h3>C: Connecting with Key Players</h3>Discovery Day is an opportunity to meet and interact with important players in the franchise organization. This can include senior executives, operational staff and other franchisees. Prospective franchisees can ask these individuals questions and gain insight they might not have had otherwise. It is also a chance to build key relationships before starting operations.&nbsp;<h3>D: Detailed Financial Insights</h3>While financial aspects are often discussed during earlier stages of the franchising process, Discovery Day allows prospective franchisees to go deeper into the financials. Franchise representatives will walk through the investment costs, ongoing fees and potential revenue streams.&nbsp;<h3>E: Engaging Training and Support Discussions</h3>Franchisees can expect to learn about the training programs offered by the franchisor and what that looks like for both initial onboarding and on an ongoing basis. This is an important part of the event because franchisees can really understand how the franchise will equip them with the tools for success.&nbsp;<h3>F: Franchisee Success Stories</h3>Franchisee panels and success story presentations provide insight into the experiences of those who have already gone through the franchising process with the brand. These firsthand accounts can provide valuable insights into the challenges, rewards and what the day-to-day reality of operating a franchise looks like.&nbsp;Franchise Discovery Day is an essential step in the franchising process. From understanding the brand's history to meeting key players and learning about financials and training, this important event will provide franchisees with enough information to make the all-important decision in their entrepreneurial journey.&nbsp;

The ABCs of Franchise Discovery Days: What To Expect

1851 Franchise

Discovery Days are an essential part of the franchise development process where franchisees can get an in-depth, behind-the-scenes look at a brand. 

the-abcs-of-franchise-discovery-days-what-to-expect

KidStrong Franchising, LLC

Why This Orangetheory Fitness Franchise Owner Decided To Invest in KidStrong

why-this-orangetheory-fitness-franchise-owner-decided-to-invest-in-kidstrong

Building Stronger Futures: How KidStrong’s Atlanta Footprint Is Sparking Transformational Growth

building-stronger-futures-how-kidstrongs-atlanta-footprint-is-sparking-transformational-growth

The Cleaning Authority

image of cleaning authority employees ready to help.

5 Reasons To Invest in The Cleaning Authority Franchise Now

cleaning-authority-franchise-opportunity

The Cleaning Authority Delivers the Consistency Homeowners Crave

the-cleaning-authority-housecleaning-maid-service-franchise

image of Cleaning Authority franchise employees

Clean Homes, Strong Teams: Why The Cleaning Authority Is a Proven Path to Franchise Success

the-cleaning-authority-franchise-opportunity

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic for a spotlight from 1851 franchise featuring Kevin Rarick from caring transitions

The ABCs of Franchise Discovery Days: What To Expect

MORE STORIES LIKE THIS