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The Advocate: Premium, fresh, juicy ‘better burgers’ with a variety of toppings make for a mouthwatering trend in Baton Rouge
MOOYAH, Burgers, Fries & Shakes expands in Louisiana.
The better burger trend is hot across the country, with sales hitting $3.5 billion in 2014, according to Technomic. That can be seen in Baton Rouge, where burgers have proven to be big business.
Chuck Kerr has been operating a highly successful MOOYAH Burgers, Fries & Shakes in Baton Rouge and is planning his second location based on the popularity of MOOYAH and the better-burger trend in general.
In speaking with The Advocate, Kerr said, “The neatest part about the whole thing is that the customer is benefiting from capitalism. They’re getting more choices and better choices.”
Technomic forecasts the better-burger segment will grow by 10 percent in the next five years.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
