The Beauty Industry Is Lashing Out

BEAUTY SELLS. But we all knew that. In the U.S., the industry has exploded into one valued at a cool $532 billion. Thanks to social media and celebrity sponsorship, beauty brands are enjoying impressive earnings and widening their reach into more and more retail spaces. Beauty products and a beauty routine have become part of 2019’s photo-ready trends.

Eyelash extensions are by no means a new beauty method, but their popularity has blown up over the last several years. Eyelash extensions now constitute a booming market should reach more than $1.5 billion in sales in the next five years.

Amazing Lash Studio®, owned by WellBiz Brands, Inc., has emerged as a national leader in the eyelash extension space. The glamour-enhancing “category killer” stands out from the competition thanks to the customization options it offers: guests can choose between a variety of looks, depending on the style, thickness, length and curl. Stylists with the Amazing Lash Studio® brand apply lashes individually to conform to any eye shape and aesthetic preference. In addition to standard styles, such as “Natural”, “Cute”, “Sexy” and “Gorgeous”, the Amazing Lash Studio® brand is prioritizing innovation, keeping up with changing interests and trends by launching Amazing Lash Lift and Amazing Featherweight lashes. The independently-owned locations hire only certified and trained technicians, and the Amazing Lash Studio® brand stylists treat their clientele to a spa-like environment, complete with bed, blanket, music, dimmed lights and limited social interaction during the service.

The trend for having thick, long eyelash extensions is just so desirable because of how personalized and effortless they are, as well as the enviable option to “break up with mascara,” as the Amazing Lash Studio® brand puts it. Given that the varietal demand for customizable and convenient retail options (ranging from eye shape, size, eyelid type, length, volume and color of natural lashes, as well as potential allergies), are driven largely by millennial and Gen Z consumers, the market will continue to experience strong growth. Eyelash extensions have emerged at the forefront of the beauty industry and have found a place among main skincare and makeup products; the eyelash extension market is expected to grow to $1.6 billion by 2025.

Having dramatic eyelashes seems to have become a standard instead of a fleeting fad. Now the only question that remains is what is going to happen to mascara in the near future.