In an unforgiving industry, restaurateurs are up against a lot when embarking on an entrepreneurial endeavor, city of operation included. In an effort to identify where prospective restaurateurs have the best shot at success, financial service company LendingTree analyzed the 50 largest U.S. cities, factoring average estimated annual revenue, estimated payroll costs per employee and several demographic parameters into its study to determine the best and worst places to open a restaurant.

According to the study, Milwaukee leads the way as far as promise is concerned, followed by Cincinnati and Minneapolis. Topping the list of least promising cities to open a restaurant, unsurprisingly, are New York and San Francisco, followed by New Orleans in the third-worst spot.

Read Lending Tree’s full list here.

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Madeline Lena

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Madeline Lena

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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.