The Boston Globe: BoConcept Plans East Coast Development with Focus in Boston
The Boston Globe: BoConcept Plans East Coast Development with Focus in Boston

Director of U.S. Marketing Steen Knigge elaborates on the brand's expansion plans in Boston

BoConcept has plans to add 40 locations in the United States, with a focus on the Boston area for new stores. 

Contrary to many online-focused retailers these days, BoConcept still does a majority of business at these brick and mortar locations. This is due to the customer's desire to try out furniture firsthand and determine if it is a fit for their home before purchasing it.

“We think the road to go is brick and mortar,” BoConcept Director of U.S. Marketing Steen Knigge told The Boston Globe.

You can view the entire article here.
 

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