Director of U.S. Marketing Steen Knigge elaborates on the brand's expansion plans in Boston
BoConcept has plans to add 40 locations in the United States, with a focus on the Boston area for new stores.
Contrary to many online-focused retailers these days, BoConcept still does a majority of business at these brick and mortar locations. This is due to the customer's desire to try out furniture firsthand and determine if it is a fit for their home before purchasing it.
“We think the road to go is brick and mortar,” BoConcept Director of U.S. Marketing Steen Knigge told The Boston Globe.
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