Franchise News

The Day: Mosquito Joe Eyes New London for First Connecticut Location
Mosquito Joe's CEO Kevin Wilson elaborates on what is drawing the brand to the market

Franchise News

Mosquito Joe's CEO Kevin Wilson elaborates on what is drawing the brand to the market

Mosquito Joe is looking at bringing a location to Connecticut and has targeted New London as a potential first site. According to CEO Kevin Wilson, the brand is working with a prospect in Connecticut and anticipates an announcement within the next few months.
“That’s the one that’s farthest down the pipeline,” he said in an interview with The Day.
Mosquito Joe has identified 11 key markets within Connecticut that they believe are viable options for success, but it's just one of five states where the brand is looking to grow its presence before the end of the year. These target states are part of Mosquito Joe's larger vision to hit 300 locations by 2018.
“It’s still a young industry,” Wilson said to reporter Lee Howard. “We’re only in the second inning. It’s still early days yet.”
Mosquito-borne illnesses like West Nile, Lyme disease and, most recently, the Zika virus, have drawn attention to the growing industry and offer technicians the opportunity to create peace of mind for families in the communities they serve. Aside from prevention, Mosquito Joe also focuses on education through thorough training of all of their technicians.
“We’ve created a brand that really engages the customers,” said Wilson.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.