The Decor Group Celebrates Year of Record Sales, Eyes 35 New Franchisees For 2022

The Decor Group, the international leader in holiday decorating and landscape lighting, hit record sales in 2021 and is planning for 35 new units in 2022. With locations in more than 300 communities, the brand is seeing strong, year-round growth from those in search of cheer, festivity and beautiful spaces all year long.

Brandon Stephens, president of The Decor Group, explained that there has been a “big shift in the green industry,” such as landscaping, irrigation, tree care and pest control, in which people are now seeking to not only create festive times at Christmas, but also memorable, comfortable and beautiful experiences even during the off-season.

With this near-constant demand, franchisees of Christmas Decor no longer have to wait until the holiday season to see a steady stream of income. Franchisees may find opportunities in their communities to diversify the revenue stream year-round through NiteTime Decor (the world’s leading provider of low-voltage landscape lighting products), PermaLites and DecorSmart. In fact, Franchisees who offer NiteTime Decor’s services see, on average, a 25%–30% increase to their seasonal sales.

"We offer a year-round specialty revenue option,” said Decor Group President Brandon Stephens. “We can keep 3 people busy year round with our landscape lighting and holiday-decor services."

PermaLites offers the newest innovation in permanent lighting, in which color changing lights are individually addressable. The color changes by pixel, along with motion such as waves, fade and ping pong, and these lights can be controlled locally or from the cloud. Fast-food chains, local places of business and even homes have used these innovative lights to spruce up buildings.

Franchisees can take comfort knowing that the long-established, Texas-based, holiday-decorating brand Christmas Decor, has more than 300 units going strong and performed better than ever this year. The franchise closed 14 franchise deals and is targeting 35 for 2022. The decor brand provides an opportunity for landscapers and outdoor business owners to offset fixed overhead costs, generate new income streams and maintain key employees year round.

The brand also brings its franchisees a steady stream of repeat business from homeowners and commercial contacts who value the brand’s renowned white-glove service and customized designs.

“Our professional installers approach each project as a unique creation,” Stephens said. “We’re here for our clients who don’t want any hassle, and we want their homes and businesses to look cheery and professional.”

Recently celebrating its quarter-century milestone, the holiday-lighting brand has its eyes on yet another magical season.

“Our customers remember the excitement of seeing their homes and businesses all lit up for the holidays with a stunning design customized especially for them,” Stephens said. “It becomes an important part of their annual holiday tradition, something they look forward to every year. More than just bringing in profits, our franchisees bring joy to their communities — and after 25 years, that’s something we continue to be proud of.”

The brand’s growth and vision to move into new markets is fueled by consumer demand. With the pandemic restricting travel and people spending more time at home among smaller groups of family and friends, customers are steering their shopping baskets toward Christmas decorations with the classic, traditional seasonal cheer — and they started early this year.

In the 18 years he's been with Christmas Decor, Stephens stated that the brand’s growth in 2021 is the most substantial he’s seen, surpassing even last year’s record-breaking growth.

“Our numbers were up 20% year over year in 2020,” Stephens said. “That’s a big number that speaks to unprecedented demand. We took a huge step forward last year, and now with new franchisees, new customers and an expanding market, we’re seeing that momentum continue.”

With 2021 holiday season sales kicking in full-force in Q4, Stephens said the brand — which has an average customer retention rate of 80% — expects to see even larger numbers this year. “There’s no place like home for the holidays,” Stephens said. “I think that feeling resonated with many Americans last year, and it’s a trend we project will continue based on early renewals we’re already seeing.”

Many of those renewals have come in the form of commercial customers, who start their holiday planning and budgeting early.

“Last season, there was a huge increase in municipalities ordering holiday installations,” Stephens said. “Communities recognized people were bored, so they made investments in their local quality of life with drive-through lighted parks and festive downtown displays. This year again, early interest from commercial customers has been very strong.”

About The Decor Group

The Decor Group launched in 1996 out of Lubbock, Texas and has grown to international success in the Holiday Decorating and Landscape Lighting space. The Decor Group is composed of four uniquely positioned entities including Christmas Decor Inc., NiteTime Decor, Barcana, and PermaLites365. The Decor Group, along with its national network of franchised service providers, is dedicated to providing premium quality products and committed to constant and never ending improvement in everything they do every day. Visit www.thedecorgroup.com for more information.