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The Franchise Times: Your Pie's Flexibility in Locations Equals a Recipe for Success
Your Pie has found success with locations both in the suburbs and in metropolitan areas.
There has been a shift in recent years towards urban neighborhoods, away from the suburbs - but that doesn't mean there isn't still value in real estate in the suburbs for emerging franchise brands.
According to the March issue of Franchise Times, there's been a demographic shift toward city living by millennials, but there is still a strong push into the suburbs from those looking to start families. Your Pie, the originator of the fast casual, down-the-line pizza industry, has found success in being flexible to grow in both downtown areas and the suburbs. Bucky Cook, CEO of Your Pie, told Franchise Times that they've found great real estate spots in urban neighborhoods like a recent restaurant in Houston in the ground floor of a high-rise apartment building.
"But we don't shy away from suburban locations, because they can be just as viable or even more so," Cook told Franchise Times.
To maximize the chance for success in either urban or suburban areas, Your Pie utilizes analytical software tools, as well as the old-fashioned in-person tour, as well as franchisee feedback, when evaluating a location.
For more franchising information about Your Pie, click here.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
