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The Frappuccino Turns 20; Starbucks Franchises Celebrate
The sugary Starbucks beverage is celebrating its 20th birthday and rolling out a LTO Birthday Cake flavor in celebration.
Starbucks is celebrating 20 years of the Frappuccino – and doing it with “cake.”
The coffee giant is releasing a special, limited-time Birthday Cake Frappuccino in celebration of the indulgent menu item’s 20th anniversary.
Between March 26 and March 30, customers can come in and order the beverage, which consists of a vanilla bean and hazelnut blend topped with raspberry-infused whipped cream.
The Frappuccino began in the early '90s when Dina Campion, the manager of Southern California’s district of Starbucks locations, noticed that cold drink alternatives were being added to the menus of independent coffee shops.
“We noticed there were some smaller coffee shops that did some sort of blended coffee beverage,” said Campion in a statement. “A couple of store managers and I felt there was a huge opportunity for Starbucks.”
To capitalize on the summer heat in California, Starbucks’ Los Angeles locations started serving blended beverages. The name Frappuccino comes from Coffee Connection, a local coffee shop in Boston that served blended drinks made with soft-serve ice cream. After Starbucks acquired the company, it acquired the name, too.
Happy Birthday, Frappuccino.
This sugar rush calls for nap time.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
