Chicagoans love their Middle Eastern cuisine. So much so, in fact, that when The Halal Guys made their debut in the Windy City in the summer of 2015, a line of hungry customers ran out the door and down the block.

But there’s good news on the horizon for residents craving their soul-satisfying combinations of deep-fried falafel, zesty hummus and spiced chicken schawarma. The Halal Guys has announced the signing of a new franchise deal for territories in Chicago and Milwaukee and Madison, Wisconsin.

The new franchisee, Dustin LeFebvre, signed a multi-unit deal committing him to opening at least three more units in Chicago, two units in Milwaukee and one in Madison.

The first unit is set to open early Summer 2016 on the East side of Milwaukee.

“I’m excited to share The Halal Guys’ 25 years of street vendor passion with the people of Chicago and Wisconsin,” LeFebvre said. “The Halal Guys represents a confluence of global tastes and timeless comfort food with the special brand built dutifully through dedication, craft and the amplification of taxi drivers all across Manhattan.”

Since partnering with Fransmart and announcing the launch of a franchise program in 2014, The Halal Guys has opened two corporate brick-and-mortar restaurants in Manhattan, and six franchised locations in the cities of Chicago, Houston, Manila, Long Beach, and Costa Mesa. It also has more than 300 franchise units in development in territories including Atlanta, Philadelphia, Washington, D.C., Virginia, Chicago, Houston, Dallas, and the entire state of California, which sold out within the first two months of franchising, as well as international locations for the Philippines, Malaysia, Indonesia, South Korea, and Canada.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.