1851

Images courtesy of Bobby's Burgers.&nbsp;Celebrity chef Bobby Flay has embarked on a new franchise brand called Bobby’s Burgers. This is Flay’s second attempt at running a fast-casual burger franchise but not his first go-round at being an owner-operator.&nbsp;Flay got his first opportunity to be an owner-operator in 1991 after working his way through the ranks in many different restaurants. The first restaurant Flay owned was the now-closed Mesa Grill. Flay has had a series of restaurants open and close over the years such as Bar Americain, Bobby Flay Steak and Gato.&nbsp;Bobby’s Burger Palace was not the commercial success investors were expecting. The brand was unveiled during the Restaurant Finance &amp; Development Conference in 2017 and failed to take off.&nbsp;<a href="https://www.linkedin.com/in/michael-mcgill-448bb127/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-inside-scoop-on-bobby-flays-new-franchise-brand-2721940" target="_blank" rel="nofollow">Michael McGill</a>, now president of Bobby’s Burgers, is taking what the brand learned from Bobby’s Burger Palace and is scaling it down. Bobby’s Burger Palace was 6,000 square feet with nine different burger options and seven shake choices while Bobby’s Burgers will only be 400 square feet, and have seven signature sandwiches and five shakes.&nbsp;Bobby’s Burgers franchise company is Intelligration Capital BB.&nbsp;<a href="https://www.franchisetimes.com/franchise_focus/celebrity-chef-bobby-flay-launches-new-burger-franchise/article_f8f3e124-974f-11ed-a0a3-43c5dc9a80f0.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-inside-scoop-on-bobby-flays-new-franchise-brand-2721940#:~:text=Bobby's%20Burgers%20unveiled%20in%20December,the%20restaurant%20and%20hospitality%20world." target="_blank" rel="nofollow">The licensing deal was created with Flay</a> and Laurence Kretchmer, co-founder and managing partner of the brand. The brand currently has five locations, three in Las Vegas, one in Atlantic City and one in Yankee Stadium in New York. The fast-casual burger brand is set to open its sixth location in New Orleans sometime in 2023.&nbsp;Bobby’s Burgers’&nbsp;<a href="https://www.franchising.com/news/20230126_bobbys_burgers_by_bobby_flay_opens_sixth_location_and_first_new_orleans_res.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-inside-scoop-on-bobby-flays-new-franchise-brand-2721940" target="_blank" rel="nofollow">target markets are</a> New Orleans, Charlotte, Las Vegas, Denver, Phoenix, Dallas, Houston, Philadelphia, Salt Lake City and Toronto. The brand is seeking seasoned multi-unit franchisees who understand the restaurant industry and have an entrepreneurial spirit. Below is an&nbsp;<a href="https://www.franchising.com/bobbys_burgers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-inside-scoop-on-bobby-flays-new-franchise-brand-2721940" target="_blank" rel="nofollow">outline of the investment costs</a> needed to start a Bobby’s Burgers franchise.&nbsp;<ul><li>Cash Investment: $500,000</li><li>Net Worth: $1,000,000</li><li>Franchise Fee: $30,000</li><li>Total Investment: $547,950–$2,862,000</li><li>Royalty Fee: 6%</li><li>Advertising Fee: 3%</li></ul>The brand offers three different kinds of floor models:<ul><li>Inline/End Cap: Good for traditional shopping and lifestyle centers with strong afternoon and evening traffic</li><li>Freestanding: Good for traditional shopping and lifestyle centers Outparcels and pad sites with easy accessibility. Drive-thru options are available.</li><li>Non-Traditional/Entertainment: Good for transportation-based venues, higher education, military bases and entertainment venues (with shared production kitchen)</li></ul>The franchise offers its franchisees comprehensive training, ongoing operational support, and research and development capabilitiesIf you are interested in becoming a Bobby’s Burgers franchisee, you can visit the website&nbsp;<a href="https://bobbysburgers.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-inside-scoop-on-bobby-flays-new-franchise-brand-2721940" target="_blank" rel="nofollow">here</a>. The brand has upcoming decision days that are currently available for registration.&nbsp;

The Inside Scoop on Bobby Flay's New Franchise Brand

1851 Franchise

The celebrity chef has already launched five Bobby’s Burgers and is planning on a sixth. 

the-inside-scoop-on-bobby-flays-new-franchise-brand

KidStrong Franchising, LLC

KidStrong Franchising - Why Michael Reyes Walked Away from a High-Powered Sales Career - 1851

Why Michael Reyes Walked Away from a High-Powered Sales Career to Build KidStrong Centers

kidstrong-franchise-michael-reyes

Keke's Breakfast Cafe

Keke's Breakfast Cafe Franchise - Target Market Raleigh/Durham - 1851 Franchise

Opportunity Is Served: Keke’s Breakfast Cafe Seeks to Expand Into Raleigh-Durham with Local Franchise Partners

kekes-breakfast-cafe-franchise-expansion-raleigh-durham

Mosquito Squad Plus

Buzz-Free Growth: How Mosquito Squad Helps Franchisees Scale Faster with a Royalty-Free First Year

buzz-free-growth-how-mosquito-squad-helps-franchisees-scale-faster-with-a-royalty-free-first-year

United Water Restoration Group

How United Water Restoration Group Creates Lasting Client Relationships by Prioritizing Trust and Quality Service in Restoration

how-united-water-restoration-group-creates-lasting-client-relationships-by-prioritizing-trust-and-quality-service-in-restoration

Right at Home

Right at Home Expanding In-Home Care Services in Rocky Mount, North Carolina

right-at-home-expanding-in-home-care-services-in-rocky-mount-north-carolina

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

The Inside Scoop on Bobby Flay's New Franchise Brand

MORE STORIES LIKE THIS