1851

In 2020, brands need more than just a good business model in order to be successful. With the ever-advancing digital landscape, brands and businesses need to be able to adapt rapidly, particularly as online shopping continues to outpace traditional retail shopping.&nbsp;There are countless devices, platforms, products and services that may offer an edge to certain brands and segments, but we’ve narrowed down to the five most essential technologies for any franchise brand to stay competitive in 2020.AppsMany franchisors still think that their business doesn't need an app because of the high volume of users on their website. They’re wrong. While website visits remain vital, having an app allows consumers the added convenience of simply tapping on a square and having everything there is to know about a franchise opportunity at their fingertips. And crucially, apps also allow brands to reach a whole new customer demographic who may not be utilizing their website.&nbsp;Social MediaMost brands are already taking advantage of wide-reaching social media accounts, but too many still aren’t sure how to fully utilize them. Brands like Wendy’s and Chipotle have been praised by consumers for their online personas and ability to connect with their customer base. In order to succeed fully in the digital space, brands need to understand and connect with their consumers on social media.&nbsp;Online OrderingOne common mistake brands make is assuming that online ordering is a service reserved exclusively for the food-service industry. Almost all of today’s consumers are purchasing products or services online, and businesses across segments need a way to reach consumers in this space, whether that’s through their website or on an app, in order to reach their full market potential.Live Online Customer Service ChatsWith so much of today’s communication happening online, it’s crucial that brands implement a system for online customer service needs. Consumers longer want to wait on the phone to speak with representatives, they want to chat in real-time with responsive representatives on apps and websites.Apple Pay and Smart Check OutIn a world where convenience is king, the ability to pay quickly and easily is crucial. Brands and apps that allow users to pay with their mobile card or save their card information after entering it once are on the fast track to digital domination.

The Must-Have Technologies for Franchise Brands in 2020

1851 Franchise

A look at five of the most important new technologies brands need to stay competitive. 

the-must-have-technologies-for-franchise-brands-in-2020

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

The Must-Have Technologies for Franchise Brands in 2020

MORE STORIES LIKE THIS