Franchise News
The Pilot: Hand & Stone Massage and Facial Spa Opens in North Carolina
Christina Anthony discusses her Hand & Stone opening and what makes the brand stand out in the spa industry.
Christina and her husband, along with third partner Rob Luce, recently opened a Hand & Stone Massage and Facial Spa in Southern Pines, North Carolina.
Finding a good spa is key for taking care of your skin. Anthony explains to The Pilot what sets Hand & Stone apart from the competition, “There are so many spas with so many services. Skin care is overwhelming and fast-moving. You must be competitive in what you offer. We are trying to provide an affordable way for clients to take care of their skin. We want to keep them engaged and have enough breadth in our services to really offer them a variety.”
Hand & Stone offers different types of individualized skin treatments and a monthly membership program so that customers can try out what's new in the spa industry.
“Skin care takes knowledge about the right treatment for what you want to accomplish. Then it involves a home care regiment and education on the different products to maintain your facial,” Anthony told The Pilot. “That is why we are so successful. We can provide a lifestyle program through our monthly membership plan.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
