1851

Whether or not this is true is up to the strategist leveraging the system, but when it comes to profile use, Facebook is for family and LinkedIn is for business. Thus, having a strong LinkedIn profile can lead to positive business growth, connections, jobs and money &ndash; if, of course, you use it right.

At <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-power-of-linkedin-how-to-get-a-new-job-and-find-a-great-prospect-9070" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a>, we are a brand biography agency. That means we focus on creating as many touch points as possible (marketing, PR, social, advertising, digital, creative) to create an ongoing narrative about your brand. You can do that personally as well&mdash;step away from the brand you work with and apply a similar approach to your own footprint to create a great story.

Below, you will find some tips on making a great LinkedIn profile that is sure to gain the attention of followers and connectors:

Profile Photo: Use a professional photo and keep it consistent with your company&rsquo;s leadership. First impressions are everything, which is why having a positive, smiling and professional photo will add credibility to your profile.

Cover Photo: Your cover photo should continue the story of your profile photo. Rather than it highlighting you as a person, it can support the company you work for.

Title: Start off by using your real name, and then add in any certifications or title additions you may have. This is all completely searchable within both the LinkedIn network and Google. Next, as a subhead, add in the terms that you want people to search you by. Some leaders will put in buzz terms, like &ldquo;expert at franchise development&rdquo; or &ldquo;strong LinkedIn marketer.&rdquo; This area will also be searchable, so make sure it appeals to the target audience you are trying to reach.

Posts: This section is now front and center when you land on the page, and it&rsquo;s a great place to share content. Sure, you can share traditional posts on LinkedIn&mdash;and you should at least once a week to keep your content feed fresh. But here, you can also add longer narratives or aggregate content you have been featured in. These are a part of LinkedIn Pulse (genius of them to get you to write content for them in exchange for boosting your own brand biography) and can be seen by a wider audience. For instance, one of my posts, &ldquo;<a href="https://www.linkedin.com/pulse/leads-take-6-months-bloom-nick-powills-cfe?trk=mp-reader-card&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-power-of-linkedin-how-to-get-a-new-job-and-find-a-great-prospect-9070" target="_blank" rel="nofollow" target="_blank">Leads Take 6 Months to Bloom</a>,&rdquo;&nbsp;was an &ldquo;Editor&rsquo;s Pick&rdquo; and has nearly 40,000 reads, 548 likes, 90 comments and 149 shares. All of that exposure came from simply placing content on LinkedIn.

Background: This is where you get to share some content about your story. While this is typically reserved for your bio, it should include your expertise and how you stand out in your job. You should also highlight your specialties here, as they will also be searchable. Make sure you beef up this section so that those who click on your profile can learn more about you.

Experience: For each job that you have worked at, at the very least, put the standard boilerplate for that company. This is helpful in creating your LinkedIn story. If you want to be more ambitious, add in your big accomplishments.

Recommendations: These are valuable. When they were first added to LinkedIn, connections went crazy, asking everyone for one. They are not as requested today as they once were, but having other people tell your story is a valuable part of your profile, as it gives you credibility. Set a goal to gain a few next year to beef up your third-party credibility.

Advice for Contacting You: This is a good section to explain the best ways to get in touch. For me, I say, &ldquo;Nick loves connecting with entrepreneurs, business owners, thought leaders and even suppliers. But, if he accepts your LinkedIn request, don&#39;t write him right away selling him your services, as he will probably remove you as a contact (unless, of course, you have something amazing to sell).&nbsp;If you are interested in exploring a relationship with No Limit Agency, email him at nick@nolimitagency.com If you have a great story for www.1851franchise.com and want his team to write about it, email info@1851franchise.com.&rdquo;

Publications: You know how other executives write that they have been quoted in The Wall Street Journal or USA TODAY? This is your section to share publications that have quoted or featured you. This adds another layer of third party credibility to your story and your profile. Whenever you are in the media, you should enter a publication submission to keep track of all of the press that you get.

There are many beauties of LinkedIn. The best thing about it is that you can connect with virtually anyone in business &ndash; athletes, home buyers and potential franchisees are all on there. And still today, when you receive an email from its system, you don&rsquo;t mark it as spam and probably read it. This gives you a great tool to connect with new people and know your message is reaching them. LinkedIn is a great connections tool, but you have to use it on a regular basis.

For your brand, make sure you go to your 1851 page on a weekly basis and find one piece of content to share. This will provide a strong starting point to leverage the tool for business growth.

The Power of LinkedIn: How to Get a New Job and Find a Great Prospect

1851 Franchise

Here are some tips to make a great LinkedIn profile that is sure to gain the attention of followers and connectors.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

the-power-of-linkedin-how-to-get-a-new-job-and-find-a-great-prospect

The Cleaning Authority

Franchise Journal Magazine: The Cleaning Authority Sets the Standard in Residential Cleaning

cleaning-authority-franchise-journal-feature

TruBlue Home Service Ally

Build a Business That Supports Your Lifestyle Goals With TruBlue Home Service Ally Franchise

 trublue-home-service-ally-lifestyle-franchise-success

Layne's Chicken Fingers

Photo of Layne's Chicken Fingers restaurant with "Now Open" inflatable on roof

Layne’s Chicken Fingers Opening Blueprint Drives Success From Day One

franchise-opening-playbook

Right at Home

Veterans, Army, Navy, Right at Home franchisees, Veterans Day

Veterans Excel as Right at Home Franchisees: Here's Why

veterans-in-franchising-right-at-home-success

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

kent-lewis-franchise-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Photo of "franchise" and "day job" balancing on see-saw

Can You Run a Franchise Without Quitting Your Day Job?

part-time-franchises-with-day-job

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Design with image of person using microscope against a pink background

Top STEAM Education Franchise Opportunities for 2025

steam-stem-education-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Power of LinkedIn: How to Get a New Job and Find a Great Prospect

MORE STORIES LIKE THIS