1851

The year 2020 has been a year full of challenges. Like so many businesses, franchises across the country have been looking for ways to expand in spite of unfavorable economic conditions, which is why so many franchises are turning to an outside source for franchise development.Outsourcing can be a great option for brands that are struggling to grow organically, but it isn’t a catch-all remedy for every franchise. Dianna Bailer, vice president of operations with <a href="https://franchiseperformancegroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-pros-and-cons-of-outsourcing-franchise-development-2714225" target="_blank" rel="nofollow">Franchise Performance Group</a>, and Joe Mathews, the CEO behind the nation’s leading franchise marketing agency, offer insights into the pros and cons of outsourcing franchise development services.<h4>Pro: Scalability</h4>Brands that are looking to generate 15 deals or less don’t need a full-time development employee. Hiring a broker not only saves money, but sets a goal on the number of new locations to procure that can be obtained in a short period of time.&nbsp;<h4>Pro: Broker Relationships</h4>Many brokers have been in the industry for a while, and with that comes a whole set of relationships. Brokers are able to lean on their relationships for lead flow and content sales, which can help accelerate the development process.<h4>Pro: Customer Experience</h4>If a brand hires a good broker, they’ll likely be working toward building a long-term relationship with the leadership team — even after the project is over, they’ll want brand leadership to turn to them the next time they decide to expand. With that in mind, a broker service will put customer service at the forefront of their work and provide broad service options and overall strategy guidance.<h4>Con: Low Results</h4>Brokers can sometimes be fickle. Working on multiple brands at one time can lead to an unbalanced focus on one brand over another. If a franchise is on the receiving end of this kind of neglect, it is likely the broker is producing mediocre results. That’s why it’s so important to thoroughly vet brokers in the hiring process.<h4>Con: Uninspired Work&nbsp;</h4>If a brand chooses the right broker, lead generation of solid prospects is likely not a problem. However, the wrong broker may simply go after low hanging fruit just to complete the project. This kind of service will not benefit a franchise in the long run and may simply be a waste of money.<h4>Con: Simply Numbers-Driven</h4>Brokers that are solely focused on quantity of leads as opposed to quality are likely to generate a lot of bad leads. Brands that want high-quality leads should thoroughly review a broker’s work history and see what kind of brands they have worked with in the past — the higher the quality of the brands they work with, the more likely they are a trusted broker within the industry.For brands that are looking for good development work in a pinch, outsourcing may be the best option. If a franchise is more concerned with quality, then a full-time development employee is the route to choose. Whatever path a brand travels, it's best to think about long- and short-term goals before proceeding with any hiring decisions.For more information on Franchise Performance Group, visit <a href="https://franchiseperformancegroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-pros-and-cons-of-outsourcing-franchise-development-2714225" target="_blank" rel="nofollow">https://franchiseperformancegroup.com/</a>.

The Pros and Cons of Outsourcing Franchise Development

1851 Franchise

Whether a franchisor is looking for short- or long-term growth, spending money on the right broker can be an investment worth making.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

the-pros-and-cons-of-outsourcing-franchise-development

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

The Pros and Cons of Outsourcing Franchise Development

MORE STORIES LIKE THIS