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Toppers Pizza is offering half off all triple Topperstix on 4/20 starting at 4:20 p.m. -- a day where the brand sees a big increase in business; the location on the campus of University of Wisconsin - Whitewater is no exception.

“We pull in a crazy amount of sales,” Toppers Pizza employee Lena Janczak told The Royal Purple. “It’s [April 20] one of the busiest days of the year, it’s right up there with Spring Splash and Homecoming.”

The promotion to offer half off orders of Topperstix started back in 2012, and last year, the brand sold around 21,000 orders Topperstix on 4/20.

“We wanted to reward our fanatics, because it’s one of our biggest sales days each year,” Scott Iverson, vice president of marketing for Toppers Pizza, told The Royal Purple. “We wanted to pick a date that was easily remembered.”

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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