The Smart Franchisee: How Workout Anytime Models Itself For Success

While speaking with Jessica Dhillion, from The Smart Franchisee, Workout Anytime’s Co-founders Steve Strickland and John Q and Director of Franchise Development Terri Harof, told the story of how the business got started, how it grew and how the business model is still thriving 16 years after it was first introduced.

Workout Anytime opened its first club in 1999 and began franchising in 2005. They discuss how many of its members became the earliest franchisees after seeing the success of the business model. The leaders of the brand are passionate about helping others achieve their dreams of entrepreneurship with Workout Anytime.

“In order to franchise a concept, you really have to have three things: have something that's very unique in nature, something that's duplicatable or scalable and most importantly, a proven track record,” Strickland said.

The group also discusses how they support the brand’s franchisees, especially now amid the pandemic. Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 160-plus units across the U.S. that focuses on providing clients with first-class fitness facilities at the lowest cost possible.

You can listen to the full interview on Apple Podcasts.