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The Top 10 Emerging Retail Franchises Under 100 Units

These 10 concepts continue to expand as they establish themselves as key players in the retail market.

Retail franchises present a prime opportunity for owners to sell products that are often known and loved by the surrounding community. Still, service-based franchisees may have to prove themselves and their work, especially when they have a well-established identity. Franchisees will want to make sure these offers and products are well-known and inherently reliable.

Here are the top 10 emerging retail concepts to consider.

Generator Supercenter

Generator Supercenter allows franchisees to secure multiple streams of revenue, but a primary revenue generator is in-warehouse equipment sales. For many homeowners, generators provide peace of mind and assurance that crucial household appliances will continue to function in the case of a power outage. Generator Supercenter prepares franchisees to create and sustain long-lasting relationships with customers by offering generator sales as well as installation, service, warranty and GenMonitor maintenance. 

The initial investment required to open a Generator Supercenter business is $434,950–$858,250, including a $50,000 franchise fee. Veterans can receive a 5% discount on the franchise fee, but all investors must have a net worth of at least $1.5 million and $250,000 in liquid assets.

Winnie Couture

Winnie Couture is a bridal boutique franchise concept that advertises a unique, luxe experience to brides looking for a “shopping dreamland.”

“The Winnie Couture salon is designed to deliver the ultimate, immersive Winnie experience,” its website says. “From the grand chandeliers to the intimate fitting spaces, the lavish décor is every bride’s shopping dreamland. Brides visit our salon with a powerful set of expectations that go way beyond Winnie’s profoundly feminine gowns. Our trained stylists deliver on those expectations and more by providing expert knowledge on our styles in an atmosphere enhanced by a genuine commitment to outstanding customer service.”

Winnie Couture does not publish investment information, but Entrepreneur notes an initial investment range of $192,800–$377,500, which includes a $45,000 franchise fee. Franchisees should have a net worth between $250,000 and $500,000, and $150,000 in liquid assets.

OTA World

OTA World is a retail massage chair concept that empowers its buyers to have a spa-like experience at home. Its website says that the franchise sells “the most technologically advanced and lifelike massage chairs on the market.”

The initial investment to open an OTA World business is $40,000–$120,000.

Mobility City

Mobility City serves more than 100 million Americans with disabilities, offering mobility equipment repair, replacement, sanitization and delivery. The concept also sells and rents out mobility scooters, power chairs, recliner lift chairs, hospital beds, stair lifts and mobility accessories.

Mobility City does not publish investment data, but Entrepreneur reports an initial investment of $146,900–$376,800. The concept also requires a net worth of at least $250,000 and liquidity of $75,000–$150,000.

Tile Liquidators

Tile Liquidators is a franchise concept that sells tile, hardwood, natural stone, carpet, luxury vinyl tile and counters. The Sacramento-based franchisor offers flat-rate royalty fees, protected territories, SBA-approved financing options, and thorough sales and marketing support.

The initial investment required to open a Tile Liquidators store is $62,200–$108,300. This includes a $35,000 franchise fee. 

Franny’s Farmacy

Franny’s Farmacy is a cannabis and CBD franchise that offers both brick-and-mortar and online shopping. Because Franny’s Farmacy offers non-psychoactive products, its franchisees are able to draw in a larger portion of the population, increasing revenues. Further, franchise owners can receive a percentage of net profits associated with online orders made from their territory.

Franny’s Farmacy does not publish investment information, but Entrepreneur notes an initial investment of $135,950–$263,850.

Quick Mobile Repair

Quick Mobile Repair is a mobile device sales and repair concept that started in Scottsdale, Arizona. The brand’s website notes a rising demand for mobile repair services as a growing percentage of Americans own cell phones, smartphones, computers, tablets, e-readers and more.

Quick Mobile Repair does not publish investment information, but Entrepreneur notes an initial investment range of $151,430–$174,765.

Apricot Lane Boutique 

Apricot Lane Boutique positions itself as “the #1 women’s fashion franchise.” The business focuses on bringing runway-style clothing options to franchisees’ local communities in a quick, affordable way. 

The initial investment to open an Apricot Lane Boutique starts at $150,000, plus the $39,500 franchise fee.


Awakenings is a New Age crystal store that seeks to empower its franchisees as they work to enlighten their communities. The brand specifically notes that it is seeking franchisees who are interested in being involved in their communities as they support customers and employees alike in growing into their personal and professional goals.

The total initial investment to open an Awakenings business is $184,845–$315,500.

The Closet Trading Company

The Closet Trading Company is a clothing resale concept that offers “a curated selection of designer and luxury labels.” Unlike other resale franchise concepts, it seems The Closet Trading Company focuses more specifically on higher-end clothing items.

“Our stores do not compete with one another in the way that standard retail stores do because each store carries a unique inventory,” the brand’s website says. “Upon opening a new store only 10 miles away from our existing store, we found that the proximity actually helped both stores thrive.”

The Closet Trading Company does not publish investment information, but Entrepreneur reports an initial investment range of $142,400–$360,300.