A Day in the Life of a Growth Coach Franchisee

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A Lifestyle Business: Why Top-Tier Professionals Are Finding Autonomy and Purpose with The Growth Coach Franchise

The Growth Coach Closes Record-Breaking Year, Marking Major Gains in Franchise Sales and Corporate Expansion

How The Growth Coach Is Using Technology to Deepen Coaching, Not Replace It

THE GROWTH COACH MOST READ STORIES

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image of 1851 franchise deep dive on financials and fdd of the coffee bean and tea leaf franchise

Franchise Opportunity Deep Dive: The Coffee Bean & Tea Leaf is a premium specialty coffee and tea café brand known for handcrafted, made-to-order beverages and global reach.

The Coffee Bean & Tea Leaf Franchise Costs, Fees, Profit and Data for 2026

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Artificial intelligence has made significant changes to the franchise development process — specifically how people find and research brands. For franchisors, it’s no longer about having strong SEO or getting a broker recommendation. While AI hasn’t necessarily replaced these things, it has become a key part of the decision-making process for franchise buyers.“From the hundreds of franchise brands we work with, more and more leads are coming through these AI systems,” said&nbsp;<a href="https://www.linkedin.com/in/charles-internicola/">Charles Internicola</a>, CEO of&nbsp;<a href="https://www.goodsparkfranchise.com/">GoodSpark Franchise Growth Accelerator</a>. “Right now, it’s almost like the early days of Google and SEO, where brands that feel like they missed out on that opportunity are getting a new opportunity with AI. The win we’re seeing is lead generation coming from AI or AI recommending a client brand over a brand they were originally researching.”Here’s the guide for building an AI-ready franchise development infrastructure.<h2>Create Your AI One-Liner</h2>A clear, concise definition of your brand should be baked into the foundation of your digital presence.“The first foundational element franchisors are focusing on is the overall brand positioning for AI,” Internicola said. “What category your franchise system fits into, how you compare it to the competition… What’s the one-liner about your brand?”Create a one-sentence description that includes your brand name, your industry or category and the key differentiators your brand offers franchisees. Then, place it in the footer of every page on your franchise sales website.“AI cares about repetition,” Internicola said. “If that’s the footer on each page of your franchise sales website, it’s going to start influencing the results.”<h2>Define the Comparison Framework</h2>Having an established brand positioning is a start, but AI doesn’t evaluate brands in a vacuum. When someone asks a large language model for a recommendation, the machine is weighing the options and comparing anything from investment levels and return on investment to key differentiators between different brands in the category.“The bigger opportunity when it comes to AI and for franchise sales really exists in the comparison to your competition,” Internicola said. “AI wants to find alternatives.”The solution here is to create content that the LLMs can draw on. Discuss your brand, its unique traits, how it compares to the competition, who you’re a good fit for, and even who you’re&nbsp;not a good fit for.“Those are the critical factors,” Internicola said. “They’re going to influence the sales process. AI is another filter. Buyers are not just relying on brokers, ads, websites or videos. They’re actually asking the challenging questions, which are, ‘Should I buy this franchise? Are there better alternatives?’ Tell your story to AI. Focus on your brand story with a category-first focus for AI systems.”<h2>Prepare for the Repercussions of AI in Legal Review</h2>Candidates are using AI to learn about opportunities, and this continues beyond the initial inquiry with the franchise development team. Some buyers are now putting the entire Franchise Disclosure Document into an AI system to get a simplified explanation and identify any potential red flags.So, you need to be ready. Be prepared for buyers to have AI-generated feedback about your FDD, and know your talking points. Better yet, be proactive in the discovery process by honestly framing what franchisees should expect from the FDD and the relationship. This way, they’re less likely to feel caught off guard by the AI review.<h2>Build Your Infrastructure Now</h2>The development landscape is changing, but it’s not too late to adjust to the new demands. Brands that make intentional changes now will be the ones that stay ahead of the curve as AI systems only gain authority with candidates.Take a few practical steps now to lay a strong foundation for the future:<ul><li>Audit your current presence by asking a tool like Perplexity or ChatGPT how it would describe your brand. This will show you how AI currently describes your brand and may help you identify any gaps you need to fill.</li><li>Tell your brand story with a category-first approach that AI systems can recognize.</li><li>Commit to the shift.&nbsp;“Short term, the opportunity is to start telling your story to AI,” Internicola said. “Your focus on brand story and website needs to be retold with a category-first focus for AI systems.”</li></ul>Watch the full podcast above or on&nbsp;<a href="https://www.youtube.com/watch?v=6qgN_F4UPl0&amp;t=634s">YouTube</a>.For more information on GoodSpark and its services for developing franchises, visit&nbsp;<a href="https://www.goodsparkfranchise.com/">https://www.goodsparkfranchise.com/</a>.

To maximize the opportunity as prospects engage AI, franchisors must establish and repeat clear brand positioning to ensure theyre showing up (and presented well) in AI search results.

AI Is Changing Franchise Sales; Heres How to Influence It

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Big O Tires Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Big O Tires is a full-service auto care franchise offering tires, brake repair, alignments, oil changes and preventive maintenance under a nationally recognized brand.

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Over the past several years,&nbsp;<a href="https://www.linkedin.com/in/jessicaburke/">Jessica Burke</a> and&nbsp;<a href="https://www.linkedin.com/in/jason-fahey-51559a11/">Jason Fahey</a> have found themselves navigating moving in and managing the healthcare of a parent with chronic health conditions,&nbsp; hospice care for another parent, and managing medical and skilled care for a relative with intellectual disabilities. Despite impressive careers in health care law and operations for Fortune 500 companies, Burke and Fahey felt overwhelmed by the reality of becoming caregivers for several of their loved ones. They realized that if people with their backgrounds felt overwhelmed, their neighbors in Louisville likely felt the same.As the “Silver Tsunami” continues to reshape the American health care landscape, Burke and Fahey recognized that the industry is at a crossroads. People aren’t looking for a transactional service but a partner to help them navigate the messy intersections of Medicare, insurance, and daily physical care. Through Burke and Fahey’s legal and operational expertise, they are positioning themselves to fill a critical gap in the Louisville market with the state's first&nbsp;<a href="https://griswoldhomecarefranchise.com/?utm_source=googleads&amp;utm_medium=paidgoogle&amp;utm_campaign=emg-pmax&amp;gad_source=1&amp;gad_campaignid=23643466006&amp;gbraid=0AAAAAC69DL-7ZNJ92ZxE737GS4sLVZPZR&amp;gclid=CjwKCAjwntHPBhAaEiwA_Xp6RnRXMhjzVon5y17QUVhHx9EpO16YYN55NP0ZvXuki9NqKCClVIVKkxoCmG0QAvD_BwE">Griswold</a> franchise.While many see franchising as becoming a "cog in a wheel," Burke and Fahey viewed it as a tried-and-true recipe that they could season with their own local expertise. They have already started putting their own stamp on the business, negotiating for larger territories and treating their franchisor like a “college professor.”&nbsp;Now, as they prepare to open&nbsp;<a href="https://www.griswoldcare.com/east-louisville/">Griswold Home Care of East Louisville</a>, Burke and Fahey are focused on more than just units or rankings—though their competitive nature keeps those on the radar. Their focus is making sure that a son can go back to being a son instead of a nurse, and a spouse can focus on their partner instead of a medication schedule.&nbsp;Burke and Fahey took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what they had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Jessica Burke: We come from different backgrounds, but they're really complimentary. I have represented a lot of businesses, and I am currently a health care attorney and in house counsel for a health care company. Jason's engineering background comes with a lot of operations and logistics experience. We both have been interested in owning our own business, and sometimes life takes you places that you weren't expecting. We wound up in a situation where we had people in our lives who would have found this service really helpful.&nbsp;His mom had a prolonged illness and wound up with hospice, we wound up managing the care needs for a relative with intellectual disabilities, and then my mom moved in two years ago due to some ongoing health challenges. We got thrown into this space and learned a lot about all the various and complex challenges of navigating this stage of life. Griswold reached out to me on LinkedIn, and we looked into other companies that did what Griswold does. It made a lot of sense; we liked what we saw—an opportunity to make a difference and do good in our community.1851: What did you do before franchising, and how did you decide franchising made sense for you?Burke: From my perspective, I have represented a lot of companies in my legal practice, including startups and small-to-medium businesses. There is a lot to be said for having something completely your own that you build, but it's an uphill battle doing everything from scratch. The more we looked into this, it really was the best of both worlds. We get to have our company and grow it, but it's not built from scratch. There is an entire infrastructure, and there is so much knowledge to build on and use. It really is a good system because all the resources are there to build our business, so we're not completely out there on our own.Jason Fahey: I've worked for two Fortune 500 companies and one private equity firm. I was a plant manager and director of operations over multiple sites in multiple states. Franchising gives us a recipe that is very easy to follow, and we have the support there. By trade, I'm not necessarily a creator, but every place I've been, I make things better. I used to move around about every year and a half to turn a new plant around. I'm confident if I'm given a good foundation, which I think Griswold provides us, that I can take it, make it our own, make it better, and make it successful. 1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?&nbsp;Burke: I had limited exposure to franchising, but I had reviewed some franchise agreements for clients who were considering it. I didn't really have strong negative or positive opinions, but generally when you think of franchising, you think of a McDonald's, which is very different. I initially thought you didn't really have flexibility, and you're just taking ownership of the company's location and rolling with it. That's not what's happening with this business at all. In reality, you are taking a tried-and-true recipe and making it your own. It is fantastic because we have the ability to go out, be innovative, be creative, and do what works best for our community, but we still have all of the support.Fahey: About 25 years ago, I looked into possibly doing a Buffalo Wild Wings franchise, and the entry requirements and the amount of oversight seemed substantial compared to what we've invested so far in this. With something like that, you're not really getting to put your stamp on it… When you go into a McDonald's in Louisville, Kentucky, it's pretty much the same as going into a McDonald's in New York City. This is the opposite; we're given the framework and allowed to tailor it and personalize it on our own. From a previous franchise experience I looked at, it seemed like I was just going to be another cog in a wheel, which is one of the reasons why I got out of working for Fortune 500 companies. I want to be able to put my own personal stamp on something, and this franchise actually offered that, which I don't think is a norm in franchising.1851:&nbsp;What made you pick this brand? What excites you most about this company?Burke: One, they do a lot of training and have a lot of support, but they're also very innovative and forward-thinking. They are constantly looking for ways to move forward in the industry and figure out how we can do things better and differently. Early on, they caught my attention because they are looking for how to support the whole person. We're not just providing the caregiver; we want to make sure that when a family needs hospice or durable medical equipment, we can provide them with those resources and point them in the right direction. People are looking for more than a service… They are looking for guidance. That person-centered focus really resonated with us.Fahey: Griswold has been around for over 40 years, so they have an established track record. Within that time, they've obviously had to adapt to changing environments, changing technologies, global pandemics, and changing their business, and they've weathered all of that. It's that safety net of proven performance that I found very comforting.1851: What do you hope to achieve with your business? What are your plans for growth?&nbsp;Burke: Growth is absolutely on the table. We haven't even opened the first franchise yet, so it's the proverbial cart before the horse, but we want to get this up and running and grow it. We are both competitive people, so we want to do well in the friendly competition of Griswold's rankings. We think there is a good market here and we can do well, so we plan to grow it in the next couple of years and see where things go from there.Fahey:&nbsp;When they offered us the franchise territory, me being from Louisville, I immediately saw that there were regions within Louisville that were not included that would likely really benefit from our services. I negotiated a bit to increase our territory. We've already told them we want any additional territories that meet up with ours because we fully intend to be a benefit for the community as a whole.1851:&nbsp;Is there anything else about your story you want us to know?Burke: We have, and are, experiencing the challenges we are here to solve in our personal lives. We are offering solutions based on personal experience and the 40 years of experience Griswold has in the industry. Even with our backgrounds, it’s not easy to figure out doctors, Medicare, insurance, where you go to get things, and just all of the things that go into managing care that are often unseen until you are doing it. We want to provide a resource for people who are navigating these challenges and be a trusted partner.Fahey: With our personal experiences, I want to make sure we are in a business and supporting the community in a way that allows people to spend more quality time with their loved ones, versus the transactional or functional taking care of them. We want to allow them to just reminisce, spend time, and talk versus worrying about how they are going to bathe this person or take care of them. Sometimes it gets to be too much and you lose sight of the relationship with your family member or friend.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Fahey: Make sure you are asking questions and not assuming anything. I told the home office when we were in training that I'm going to treat them like a college professor. When I didn't understand something in college, I felt I was paying that professor to do a job, which was to make me understand it. Similarly, with the franchisor, if I have questions or concerns, I'm looking to them as the technical resources; I'm not just going to send them a check every month. It's going to be a collaborative relationship between us and the franchise. Make sure you've got that kind of relationship, and that it's not a one-way street. &nbsp;Burke:&nbsp;I would echo that. Do the research because nothing is 100% easy or good, and there are negatives and positives or neutrals for everything. We obviously looked at everything the company sent us, but we also did a whole lot of Googling, talking to existing offices, and looking at things to really understand what we were getting into. My second piece of advice would be to be ready and able to roll with the punches. Things will pop up or change and you have to be adaptable.&nbsp;ABOUT GRISWOLD:With over 200 locations across 31 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024, and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com">www.GriswoldCare.com</a> or call 215.402.0200. &nbsp;

image of Jessica Burke and Jason Fahey meet the franchisee Griswold live assured

Health care attorney Jessica Burke and operations-savvy husband Jason Fahey are turning personal caregiving experience into the state’s first Griswold franchise.


How This Power Couple Is Redefining Home Care With Kentucky’s First Griswold Franchise

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After more than a decade in the trucking industry and seven previous years in the Army,&nbsp;<a href="https://www.linkedin.com/in/alex-veiga-15014615b/">Alex Veiga</a> recognized that while his corporate career provided stability, it lacked the personal fulfillment found in direct service. Following the birth of his second child, Veiga felt a sense of urgency to leave the corporate grind and build a legacy within the trades — a field he has always respected for its tangible impact. He is thrilled to launch his new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> location serving Gaston County and the communities west of Charlotte in North Carolina. This new business will offer handyman services and home modifications to local seniors, offering them a safe space to “age in place.”Drawn to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> focus on the trades and its empowering services for seniors, Veiga is looking forward to offering services to seniors in an area with a rapidly aging population. Knowing the demographic often struggles to fund reliable, specialized help, Veiga hopes to offer support for those in need. This new venture will allow him to plant deeper roots in his community and the place he and his family have called home for the past five years.&nbsp;Veiga sat down with 1851 Franchise to share how he made the shift from the Army and corporate sales into business ownership and why TruBlue felt like the right fit. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Alex Veiga:&nbsp;To start, I’m a&nbsp;father and husband. I’ve got two little kids — a three, almost four‑year‑old and then a five‑month‑old. After college, I joined the Army, and was in the Army for seven years, lived everywhere. I was born in Florida, raised in Florida, then moved to Alaska and Texas and Missouri, so I’ve been all over the country.I got out of the Army after seven years and then went to work in the trucking industry for a commercial tire manufacturer for about a little over 10 years, 4 years in North Florida and the last 6 years in the Charlotte area.I had been thinking about it for a few years. Around the time my wife was about to give birth to our second child, I decided that it was time to stretch my legs and get out of the corporate world and go into my own thing, and I found TruBlue. It seems a great fit. I really love the mission, love the trades, and particularly the focus on the senior community and helping them be comfortable.1851: What did you do before franchising, and how did you decide franchising made sense for you?Veiga:&nbsp;While I was a sales manager in the trucking industry,&nbsp;I went in looking for a resale of any small business and got connected through a business broker. He talked to me about the options in reselling versus starting a new franchise location. That was probably a three‑ or four‑month process of talking through the options on resales.I wasn’t aware of TruBlue when I first met him. We had some discussions through that.He talked about the structure franchises provide you and the guidance and the coaching. I really thought that, leaving the corporate world and going into business on my own, the structure of the franchise and the coaching and the vendor relationships really help small businesses grow and thrive.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Veiga:&nbsp;I didn’t really consider franchising small‑business ownership. I just thought of it as a large national company with operators running it. I didn’t really consider it as hundreds or thousands of small businesses.My mind was really changed when I found out you can run your business as you want to run it. There are some guardrails and some guidance along the way, but you really have the freedom to operate it as you wish.From the franchisees that I’ve met with, they have various ways that they operate within the system and various niches they operate in — some with a super‑strong senior focus, some with less of that, but still have the certifications to be able to do the senior tasks.So really, picking and choosing a little bit of information from the people that I’ve talked to and ways to go about it will hopefully help me grow my business quickly, get a foothold and then decide how I’m going to operate.1851:&nbsp;What made you pick this brand? What excites you most about this company?Veiga:&nbsp;I talked to a couple different industries and then some different franchises within the handyman space, and TruBlue was just established and had a really good background. The parent company has multiple franchise segments within it, so just a lot of stability there.They’re looking to grow aggressively, so they’re looking to empower their owners to go out there and be successful and expand the brand, to be able to get contracts with larger entities — nationwide entities that really need that expanded footprint.They’re looking for quality people and quality owners. They’re good people at the corporate office running the organization. At the end of the day, it all comes down to people — good people, good structure and good processes.One thing I did like about franchising is being a business owner, an entrepreneur, with the structure of a larger corporate brand.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Veiga:&nbsp;I’m looking to achieve freedom and autonomy. That’s kind of why you get into small‑business ownership in the first place. There’s a big learning curve getting all the systems and processes under you when you’re getting started out, but ultimately being able to have the freedom and the ability to improve my life, my family’s life and the lives of people that work with me on the team.Ultimately, yes, I am looking to grow. I’d like to be a multi‑territory owner. I think there’s a huge opportunity in it and helping TruBlue fill out the map, put more dots out there to help grow the brand.I need to get my little corner of the world up and running before I’m ready to conquer anything else, but ultimately that’s the goal — to have multiple territories.1851:&nbsp;Is there anything else about your story you want us to know?Veiga:&nbsp;We’ve been in the community for the last five years and have grown our family here and plan on being in this community for the long haul — raising our little girls here. We love the area, love the community. We think our family has dug some roots in the area.I’ve got a fantastic wife who let me make this crazy jump while she was on maternity leave. She’s been great and supportive throughout the process. I’ve got two sweet little girls that are just excited about what’s on the horizon.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Veiga:&nbsp;As you’re doing research, just do your due diligence. Talk to as many franchise owners as you can during the validation process and make sure that it’s really a good fit. Talk to as many people as you can in the corporate office, make sure it’s a good cultural fit for you and you’re really on board with the mission — that the niche you can find within that really drives you to be part of it.Once you sign on the dotted line, there are a lot of administrative things and tasks that need to get done. So ensure you’re taking your time on that before rushing to a grand opening or anything like that.I’ve learned quite a bit in the last month and a half of just starting something, getting a process running, and then finding out that switching one of the services.So take your time, establish everything and get solid footing before rushing to open the doors if you can. Some people may not have the luxury and need to start earning revenue right away, but the amount that you probably save by taking a couple extra weeks to establish the processes probably saves you in the long run.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventive home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

image of alex veiga from trublue home service ally in charlotte, north carolina

Belmont resident Alex Veiga is channeling his military discipline and entrepreneurial drive into senior-focused home services for communities west of Charlotte.

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