5 Reasons to Invest in a Growth Coach Franchise Opportunity

Today's business leaders are in desperate need of support, especially following the critical changes that have uprooted the business world — including the movement toward remote workers, the Great Resignation and rising inflation costs. As a result, business coaching is becoming big business in and of itself. This is why The Growth Coach, a 65-unit small-business coaching franchise, is emerging as one of the most in-demand and lucrative franchise opportunities in 2022. 

“We really revamped our business model at the end of last year, taking a hard look at the coaching industry and looking for ways to create the strongest business coaching franchise opportunity possible,” said Strategic Franchising Systems President Chris Seman. “We reworked the business model to appeal to more middle-class entrepreneurs looking to take the next step of their career, and as a result, we’ve seen a significant increase in new locations in 2022. We opened more territories this year than the last two years combined.” 

Here are five reasons franchisees continue investing in The Growth Coach in 2022. 

An Affordable, Flexible and Scalable Business Model 

Since starting to franchise, The Growth Coach team has set out to create the most affordable business coaching franchise opportunity in the industry, with the quickest path to profitability. That rapid return on investment is aided by several factors, including a low initial investment — ranging from $42,000 - $63,900, and a streamlined opening process that brings new franchisees to market quickly after signing on.

“A lot of our competitors have a higher cost for franchisees coming in, as well as a bunch of additional fees for marketing, training, etc.,” said The Growth Coach Director of Marketing Josh Johns. “We work hard to be an obtainable business model so we can be a great way for middle-class entrepreneurs to reach their goals. They pay less upfront so they can get the ball rolling and make money quicker. Our proven group coaching model allows you to build a more efficient business model and leverage your time so you can reach more clients faster and drive profitability.”

For example, as a home-based business, Johns says The Growth Coach franchisees have virtually zero overhead and only require a minimal number of employees. The brand also offers a more favorable term length, only a five-year commitment, than many other competitors in the industry.

“We want to provide you with maximum options, flexibility and peace of mind,” said Johns. “You get what you put in, but you can really make this business your own.”

The Winner’s Circle

In addition to the already low start-up costs, The Growth Coach franchisees have a unique opportunity to participate in an incentive program called The Winner’s Circle that refunds a franchisee’s initial franchise fee ($27,900) upon completion of certain key benchmarks. 

No other franchise systems allow you to earn back your franchise fee in full,” said Johns. “We fully stand behind our proven operating, marketing, coaching and technology systems and tie our success directly to your success, creating a true long-term partnership that supports you and your business. This really incentives our franchisees to reach their personal goals.”

This year, the Growth Coach already saw one franchisee, Jeff Roberts in Kansas City, complete the Winner’s Circle program. “We’ve had really good momentum, and it is so exciting to see franchisees break records and earn their franchise fee back, especially despite the ongoing challenges of the pandemic,” said Johns. “That kind of excitement also really motivates other franchisees, and it is a good testament that what we are doing is working.”

A Differentiated and In-Demand Consumer Offering

On the consumer side, Seman says post-pandemic business coaching demand is continuing to grow due to economic uncertainty, low unemployment and high inflation. “A lot of small and medium businesses are looking for guidance and help,” he said. “That has given our coaches in the field great headwinds, and many new franchise owners are launching with clients right out of the gate.”

And The Growth Coach stands out in the booming coaching industry with one of the most comprehensive coaching toolboxes, Johns says. “It is fully customizable to your talents and interests, providing you with great flexibility and more revenue streams than anybody else,” he said. 

The brand’s Strategic Business Owner coaching programs are designed to help business owners themselves work on rather than work in their businesses. The Strategic Mindset® is a two-year group coaching and accountability program delivered quarterly. Growth Coaches provide the structure and tools necessary for business owners to take a step back and see the “big picture.”

“The Strategic Manager coaching program helps solve a common issue many businesses have — developing strong managers,” said Johns. “This is one of the best investments a company can make, and the benefits of having a management team focused on growing profits, streamlining operations, and improving customer satisfaction are apparent to owners and managers alike."

Innovative and Evolving Services

Another factor that sets The Growth Coach apart from other coaching businesses, Johns says, is that the team is constantly rolling out new products and modules to keep up with clients' needs. 

“We don’t add anything before consulting with franchisees and coaches,” said Johns. “We ask them what they are hearing from clients and what people are looking for in the industry. We then use that feedback to decide which products will benefit our franchisees most and work with them to roll them out across the system.”

For example, one of the more recently launched products is the brand’s Succession Planning platform, which helps business owners plan for the future. Another big project is the brand’s Diversity, Equity and Inclusion program, which offers workshops to help businesses continually prioritize diversity on their teams.

Unparalleled Franchisee Support

The Growth Coach team provides franchisees with training and support on all aspects of the business, Johns says, from operations to marketing to staffing to coaching. “We want them to have a business-in-a-box,” he said. “Franchisees are doing the work but don’t have to worry about developing and creating any of the products. If they have questions, they get direct access to myself and the rest of the support team to build up their business.”

For example, Johns says The Growth Coach franchisees can feel confident that they will have all of the marketing strategies and assets, both digital and traditional, needed to help drive business success. 

“The Growth Coach is a marketing company first, a coaching company second,” said Johns. “The marketing support team develops and optimizes your personalized website featuring your unique content and service offerings. The support team develops your social media business pages and provides supplemental posts weekly on franchise owners' behalf.”

But it isn’t just the corporate office support that sets The Growth Coach apart. Perhaps the biggest advantage franchisees have is the robust network of fellow coaches that spend their days helping entrepreneurs thrive. 

“A lot of support comes from within the network itself,” said Johns. “Our coaches are not on an island. They have opportunities on a weekly basis to participate in webinars and calls with other franchisees in different regions. We are really about giving them the most support they can to run their business. If we have a coach that isn’t successful yet, we want them to know that it is in their power to change that. There is no such thing as too much support.”

Looking ahead, The Growth Coach team is seeking passionate coaches and consultants in markets across the country to join its network of franchise owners. Target markets the brand is currently eying for development include California, Texas and Colorado.

“The Growth Coach wants franchise owners who have a heart for business coaching, a desire to serve, and a willingness to guide business owners, managers, and salespeople to new heights of success,” said Johns. “This is a franchise opportunity that provides a vital service to the business community in your territory in an industry that’s remarkably stable — and growing.”

For more information on franchising with The Growth Coach, visit https://growthcoachfranchise.com/.