How Tech Innovations Empower Group Coaching at The Growth Coach

As the business landscape becomes increasingly digital, the small-business coaching franchise The Growth Coach is utilizing innovative technology to enhance its group coaching offerings, providing a competitive edge for franchisees while also reinforcing its commitment to client success.

For example, The Growth Coach recently implemented a new Automated Micro-Coaching assessment and coaching tip platform that allows individuals or teams to regularly keep track of best practices, profiles of their team members, to-do lists and more.

"This tool allows us to extend our reach, stay more top of mind with our clients and provide excellent follow-through,” said Brad Schneider, COO of The Growth Coach. “Clients can have their team members take the assessment and then access the results anytime, anywhere. If you have to have a difficult conversation with a coworker next week, you can utilize the platform in real time and find those tips for how to best approach it based on that coworker’s profile. The system will also prescribe coaching tips based on individualized data. The more assessment work they do with us, the more tips come through with richer details.”

In contrast to traditional psychometric or behavioral assessments, this new approach allows The Growth Coach franchises to disseminate tips and guidance on a regular basis, most often daily. As Schneider explained, this means coaches can provide ongoing support and advice without expending substantial time and energy.

Josh Johns, Director of Marketing, emphasized how this technology is not only improving the way the franchisees communicate with clients, but also enhancing the corporate team’s capabilities to engage franchisees effectively. The newly implemented software not only streamlines communication with franchisees but also aids in tailoring their coaching techniques based on individual client's assessment results.

“When it comes to working with individuals, everyone is different,” said Johns. “How I communicate with you is going to be different than somebody else on your team. Since all of our franchisees are taking these assessments, we can evaluate them in groups and best position them for success, just like they are doing with their clients.”

Overall, Schneider says the A.I.-driven business coaching platform is giving The Growth Coach franchisees a leg up in the industry. “Especially in a post-COVID world where we aren’t all sitting in the office, tools and processes like this allow teams to get to know each other quickly,” he said. “It allows a leader to use data to figure out how to motivate somebody remotely, helping them become better in ways that would normally take months and months. Instead of going by your gut, you can now approach these strategies through data.”

In recent months, The Growth Coach has also launched its own Coaching Portal, a digital platform that centralizes coaching materials, schedules and follow-ups. "As a prospective franchisee, one of the challenges of coaching is staying organized," Schneider said. "Our new coaching portal takes all the manual effort out of these processes."

This portal is included in the franchise package at no extra cost, providing an added value to franchisees who are just starting out. The platform is designed to minimize administrative time, automate manual processes and provide an organized space for all coaching session notes and materials. For clients, it’s a single digital space where they can access all the information about their coaching relationship, track progress and access content, enhancing the overall coaching experience.

“As a client, I don’t have to go digging through binders and paperwork, all the information is in one place virtually,” said Schneider. “This is great for people who want to be held accountable in a simple way. These are busy people, so it is important to be just two or three clicks away.”

Johns further added that The Growth Coach's digital coaching platform facilitates online coaching and accountability with clients. Franchisees can use existing programs or create their own, setting benchmarks, creating accountability actions and sending worksheets.

One of the key uses for this platform is to maintain engagement with group coaching clients during the interim months between quarterly workshop programs. "We want to hold clients accountable and promote healthy engagement," Johns explained. “Our coaches will typically meet with group coaching clients once a quarter, but what happens during those in-between months? Instead of scheduling phone calls, this platform allows the coach to work with the client in real time, keeping track of specific items of interest.”

Overall, Johns says this emphasis on innovation and adaptation demonstrates The Growth Coach's commitment to staying ahead of the curve, ensuring that its franchisees have all the tools and support they need to succeed. 

“In any industry, things change, especially technology,” said Johns. “How you connect with clients needs to evolve as the world changes. Twenty years ago, we had email, but now everyone is working remotely and is not always available for face-to-face interactions. We want to provide continued solutions for our franchisees and coaches to bring in revenue quicker. The world we are living in now is so technology-connected, so whether your client is across the world or across the street, it should be easy to provide excellent business coaching services.”

For more information on franchising with The Growth Coach, visit https://1851franchise.com/thegrowthcoach/info.