The NOW Massage Presents a Unique Franchising Opportunity in the Wellness Space

The NOW Massage, a Los Angeles-based concept that has been disrupting the massage industry for seven years, continues to grow as its offerings create unique experiences for guests and attractive business propositions for franchise owners.

“When we set out to disrupt the massage space in 2015, we knew we could revolutionize the industry with our highly-curated design and customizable massage menu at accessible prices,” said Gara Post, Co-Founder and Chief Creative Officer.

As the brand continues to do just that, one of its primary differentiators as a franchisor is the unique experience it creates for guests. While the global wellness industry is certainly growing, The NOW offers a more personalized experience that can be difficult to find in other franchised massage concepts.

A Unique Guest Experience Works to the Franchise Owners’ Advantage

Rather than offering a pre-set menu of massages in a sterile environment, The NOW curates a calming and airy atmosphere by using canvas draping to separate therapy spaces. Although there are distinct design elements throughout, some themes are the same: sheepskin throws, a carefully placed cactus or plant gallery, and whitewashed walls that echo the sounds of ocean waves. All the elements are aligned to form the ultimate zen environment for optimum relaxation.

Additionally, massage therapists at The NOW receive advanced training on the menu of Swedish-inspired massage styles with a range of customizable enhancements like Herbal Heat Therapy, Deep Tissue, Hemp Calm Balm and Gua Sha.

While these perks serve as a clear benefit to guests, the differentiators in guest experience inherently make the concept stand out within its space, allowing Franchise Owners increased visibility and the ability to provide more desirable services.

Franchise Owners can also tap into multiple streams of revenue via massage gift cards and the branded product line. The Nourish, Scent & Room by The NOW collections are available at boutiques and online for guests who want to bring a piece of The NOW lifestyle home with them.

Franchise Owners Build Strong Connections With Their Local Community

As the concept has grown, developing a relationship with local communities has been critical to its success. The NOW has become very well-known in the press and among Millennials and Gen-Z who enjoy photographing themselves or documenting their experiences in the highly Instagrammable boutiques. Nurturing an environment that encourages this level of connection develops an even stronger relationship between The NOW and its guests.

“Franchising has enabled us to scale organically, relying on grassroots marketing and local connections with like-minded brands, influencers and more, in many major cities from coast to coast,” Post said.

With strong connections established, each NOW Franchise Owner can tune into what their guests and members are interested in. In turn, they can produce offerings to truly cater to demand, meet expressed needs, and further strengthen the guest relationship.

The NOW Offers a Straightforward Business Model With Potential for Remarkable ROI

“The global wellness economy is forecasted to grow 60% by 2025,” explained President Jeff Platt. “The NOW Massage boasts a recurring and predictable revenue stream, competitive buildout costs and in-depth training and support. All of this contributes to a scalable model that allows for franchise owners to easily open multiple units.”

As franchise owners enter a high-performing market, The NOW’s unique guest offerings and strong corporate support allow them to embrace and continue growing within a lifestyle brand they identify with.

The cost to open a The NOW Massage franchise ranges from $414,850–$767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit thenowmassage.com/own-a-boutique.

About The NOW Massage

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for their elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.