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5 Reasons to Invest in The NOW Massage Franchise

This fast growing franchise provides many revenue streams and a scalable model for opening multiple units.

By Katie Porter1851 Franchise Contributor
SPONSOREDUpdated 2:14PM 06/15/22

The NOW Massage set out to disrupt the massage space in 2015, and in the seven years since, has grown to become a leading wellness brand with 27 locations open and over 15 more planned for this year. The rapid growth the company is experiencing highlights what a great opportunity investing in the franchise is. As more and more owners flock to the business and help build the brand's presence from coast to coast, its power and influence in the massage sphere are increasing. 

Find out why so many entrepreneurs and multi-unit operators are seeing value in becoming franchise owners with The NOW

Be a Part of the Growing Global Wellness Economy 

With consumers spending more and more money on self-care and holistic wellness, the spa industry is seeing an influx in business. Massage services used to be viewed as a luxury, but now there is a major shift happening in the field where people are prioritizing their bodies more and viewing massage therapy as part of an integrated wellness plan.

“Owning a NOW Massage franchise is a good investment for multiple reasons. For starters, the global wellness economy is forecasted to grow 60% by 2025, according to the Global Wellness Institute,” said Jeff Platt, Brand President. That percentage accounts for an anticipated $22.8 billion jump over four years.

The NOW Offers Multiple Revenue Streams\

With a highly-curated design and customizable massage menu, The NOW offers different options and enhancements to amplify the guest experience. The brand has three signature Swedish-inspired massage styles including: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage.There is also a branded product line available both in boutiques and online with self-care products, jewelry and more, as well as the opportunity to sell gift cards and memberships.

These flexible offerings mean franchise owners bring in streams of revenue from many sources, increasing their financial security. 

Corporate Offers In-Depth Training and Support 

When business owners invest in a NOW Massage franchise, they can feel confident that they have the company’s executives and other franchise owners behind them every step of the way. The brand offers a great deal of support, from initial training to continued aid far beyond doors opening. And while the emerging franchise continues to develop, it’s a great time to get in and receive that close-knit support. 

“We are very collaborative with our franchise owners who are currently helping shape the future of the brand. Getting in early allows franchise owners to be part of our growth strategy and development,” said Gara Post, Co-Founder and Chief Creative Officer.

Low Buildout Costs to Start 

The brand makes it easy for prospective candidates to join the company and open their own massage boutique for a relatively small amount upfront. The cost to open a NOW Massage franchise starts at $414,850, including a $60,000 franchise fee. These costs were designed to allow franchise owners to easily open multiple units. Many of the brand’s franchise owners invest in more than one location because of this model.

“The NOW Massage’s affordable model has remained attractive to business-savvy entrepreneurs since we began our franchise journey in 2019. We have not seen interest wane, and have successfully opened nearly 30 boutiques while continuing to sell new territories. This proves there is huge growth and opportunity in the $18 billion a year massage industry,” said Post. 

The NOW Makes Multi-Unit Ownership Scalable 

Intending to open 175 boutiques by 2025, The NOW is eager to sign more agreements and open additional locations in cities coast to coast. The brand encourages multi-unit ownership with its low buildout costs and reduced fees for multi-unit commitments upon initial signing.

The company is targeting prime territories such as Salt Lake City, San Diego, Minneapolis, Boston, Detroit, Indianapolis, the Tri-State area and more. 

The cost to open a The NOW Massage franchise ranges from $414,850 – $767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit

About The NOW Massage:

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.