1851

<a href="https://thenowmassage.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-now-massage-announces-patti-rother-as-vice-president-of-franchise-development-to-fuel-the-brands-next-phase-of-growth-2721003" target="_blank" rel="nofollow">The NOW Massage</a>, a fast-growing franchise disrupting the spa industry with high-quality, affordable massage services in an inspired setting, announced today the appointment of <a href="https://www.linkedin.com/in/pattirother/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-now-massage-announces-patti-rother-as-vice-president-of-franchise-development-to-fuel-the-brands-next-phase-of-growth-2721003" target="_blank" rel="nofollow">Patti Rother</a> as Vice President of Franchise Development. Rother joins the team with more than 15 years of franchise experience across retail and consumer industries.&nbsp;Prior to joining The NOW, Rother served as President of Frios Gourmet Pops where she led the company through an extensive rebrand and built support systems to set up existing and future franchisees for success. She has led franchise development and operations for brands like Scenthound, Blink Fitness, Garbanzo, Noodles &amp; Company, and more. Rother is actively involved in the International Franchise Association, serving on the Women's Franchise Committee, the Pride Council and as co-chair of the Women's Franchise Network task force.&nbsp;&nbsp;“As The NOW continues to grow as a leader in the wellness industry, we are thrilled to add Patti Rother to our seasoned team of franchise executives,” said President Jeff Platt. “Patti’s proven track record and experience across multiple industries in franchise sales, operations, training, marketing and more, will help lead The NOW’s continued growth across the U.S. and set up prospective Franchise Owners for success."&nbsp;To encourage the brand’s exponential growth, its franchise support team grew by 57% last year. Eleven new team members were added across training, operations and marketing departments, from executive to managerial levels.In 2022, The NOW opened 17 new boutiques, growing by 74% and bringing the total number of open and operating locations to 40. Looking ahead, the brand hopes to have 100 locations open and operating by 2025, proving that the future is bright for the $18 billion a year massage industry.The NOW is aiming to sign additional franchise agreements in Southern California, Dallas Fort Worth, Houston, Long Island, St. Louis and more. The NOW’s ideal partner is a multi-unit operator and entrepreneurial self-starter with a passion for wellness who is looking to build or diversify their existing portfolio.“Part of what makes The NOW special is our incredible group of passionate Franchise Owners," said Gara Post, Co-Founder and Chief Creative Officer. "We are excited to bring our oasis for relaxation to more cities across the country.”&nbsp;To learn more about franchising with The NOW, please visit <a href="https://thenowmassage.com/own-a-boutique?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-now-massage-announces-patti-rother-as-vice-president-of-franchise-development-to-fuel-the-brands-next-phase-of-growth-2721003" target="_blank" rel="nofollow">TheNOWMassage.com/Own-A-Boutique</a>.&nbsp;&nbsp;ABOUT THE NOW MASSAGEThe NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage has been recognized by press as a “Top Franchise Brand” for three consecutive years as well as a “Top Emerging Brand of 2023,” by Franchise Journal, Entrepreneur and more. With 40 boutiques currently open from coast to coast and over 130 locations in development, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States. Franchise opportunities are currently available in prime territories nationwide. For more information, please visit<a href="https://thenowmassage.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-now-massage-announces-patti-rother-as-vice-president-of-franchise-development-to-fuel-the-brands-next-phase-of-growth-2721003" target="_blank" rel="nofollow"> thenowmassage.com</a>.&nbsp;

The NOW Massage Announces Patti Rother As Vice President of Franchise Development To Fuel The Brand’s Next Phase of Growth 

1851 Franchise

With 40 Boutiques In Operation From Coast To Coast And 130+ Signed Agreements, The Emerging Brand Aims To Open 100 Locations By 2025.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

the-now-massage-announces-patti-rother-as-vice-president-of-franchise-development-to-fuel-the-brands-next-phase-of-growth

Layne's Chicken Fingers

image of laynes chicken finger restaurant with 4 hands holding cups in the air to celebrate 

 Layne’s Chicken Fingers Crosses Mid-Year Mark With 11 New Restaurants Opened, Including the First Time the Brand has Seen Two Openings on the Same Day on July 14

laynes-chicken-franchise-growth-2025

HomeTeam Inspection Service

image of an employee from home team checking an outlet with an ipad

HomeTeam Inspection Service Franchise Owners Diversify Income With Multi-Service Model

hometeam-inspection-service-revenue-streams

Right at Home

image of jennifer selden right at home franchisee for a webinar with nick powills

Right at Home Franchise Owner Jennifer Selden To Share Franchise Journey, Sparked by Personal Care Experiences

jennifer-selden-right-at-home-franchise-journey-webinar

Paris Baguette Canada

image of a paris baguette bakery cafe latte with delicious food, croissants, and pastries

What Paris Baguette Franchisees Have To Say About Their Experiences

paris-baguette-franchise-canada-eric-chang

image of right at home franchisee gregory brewer for a webinar with nick powills

Gregory Brewer To Share 20-Year Franchise Journey With Right at Home in Upcoming Webinar

gregory-brewer-right-at-home-franchise-winston-salem-webinar

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

The NOW Massage Announces Patti Rother As Vice President of Franchise Development To Fuel The Brand’s Next Phase of Growth

MORE STORIES LIKE THIS