1851

<a href="https://www.linkedin.com/in/danny-figueroa-042549259/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">Danny Figueroa</a>, a franchise owner of the emerging massage concept<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">&nbsp;The NOW Massage</a>, has been named a “2023 Franchisee of the Year” by the International Franchise Association. Figueroa was recently honored at the 63rd IFA Annual Convention in Las Vegas, Nevada for being an exemplary franchise owner and operator.Danny and his wife, Rose, opened their first location in Fort Lauderdale in September 2021 and have grown that franchise into one of the top-performing boutiques under The NOW Massage network. Their second boutique in Plantation, FL is set to open this April.Figueroa was born in Havana, Cuba, and immigrated to the U.S. in 1980. He spent nearly 20 years as a wholesale HVAC distributor. Throughout his career, he has more than 30 years of entrepreneurial experience.In 2022, the Fort Lauderdale franchise reached new heights as it was able to generate over $1 million in revenue. Since opening, the Figueroas have also succeeded in securing over 800 monthly members. They are firm believers in giving back to their community, and as such, they actively participate in philanthropic work. For the Fort Lauderdale boutique’s grand opening day, Figueroa partnered with<a href="https://www.thetrevorproject.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">&nbsp;The Trevor Project</a> and donated all earned revenue to support suicide prevention services for LGBTQIA+ youth. For the Plantation boutique’s grand opening, they will partner with the&nbsp;<a href="https://thebackpackbarberfoundation.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">Backpack Barber Foundation</a>, a nonprofit providing a range of services to address the needs of the homeless population in South Florida, including complimentary haircuts, hygiene products, and more.Additionally, Danny was appointed to The NOW’s first Franchise Advisory Council, where he serves as a founding member. The Figueroas have signed to develop six total NOW boutiques in South Florida, with a Wynwood Miami location on the horizon.“Danny and Rose are ideal franchise owners, and we’re so excited for them to continue to grow The NOW in South Florida,” said<a href="https://www.linkedin.com/in/gara-post-45bb836/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">&nbsp;Gara Post</a>, co-founder and Chief Creative Officer at The NOW Massage.&nbsp;The cost to open The NOW Massage franchise location ranges from $477,459–$819,109, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit&nbsp;<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">thenowmassage.com/own-a-boutique</a>.<h4>ABOUT THE NOW MASSAGE</h4>The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for their elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.&nbsp;

Danny Figueroa of The NOW Massage Awarded “Franchisee of the Year” by International Franchise Association

1851 Franchise

The NOW Massage franchise owner is being honored for his efforts in successfully becoming one of the network’s top-performing franchise boutiques.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

the-ultimate-guide-to-selling-franchises-how-to-clarify-your-positioning-the-why-youwhy-now

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Danny Figueroa of The NOW Massage Awarded “Franchisee of the Year” by International Franchise Association

MORE STORIES LIKE THIS