1851

<a href="https://www.linkedin.com/in/danny-figueroa-042549259/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">Danny Figueroa</a>, a franchise owner of the emerging massage concept<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">&nbsp;The NOW Massage</a>, has been named a “2023 Franchisee of the Year” by the International Franchise Association. Figueroa was recently honored at the 63rd IFA Annual Convention in Las Vegas, Nevada for being an exemplary franchise owner and operator.Danny and his wife, Rose, opened their first location in Fort Lauderdale in September 2021 and have grown that franchise into one of the top-performing boutiques under The NOW Massage network. Their second boutique in Plantation, FL is set to open this April.Figueroa was born in Havana, Cuba, and immigrated to the U.S. in 1980. He spent nearly 20 years as a wholesale HVAC distributor. Throughout his career, he has more than 30 years of entrepreneurial experience.In 2022, the Fort Lauderdale franchise reached new heights as it was able to generate over $1 million in revenue. Since opening, the Figueroas have also succeeded in securing over 800 monthly members. They are firm believers in giving back to their community, and as such, they actively participate in philanthropic work. For the Fort Lauderdale boutique’s grand opening day, Figueroa partnered with<a href="https://www.thetrevorproject.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">&nbsp;The Trevor Project</a> and donated all earned revenue to support suicide prevention services for LGBTQIA+ youth. For the Plantation boutique’s grand opening, they will partner with the&nbsp;<a href="https://thebackpackbarberfoundation.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">Backpack Barber Foundation</a>, a nonprofit providing a range of services to address the needs of the homeless population in South Florida, including complimentary haircuts, hygiene products, and more.Additionally, Danny was appointed to The NOW’s first Franchise Advisory Council, where he serves as a founding member. The Figueroas have signed to develop six total NOW boutiques in South Florida, with a Wynwood Miami location on the horizon.“Danny and Rose are ideal franchise owners, and we’re so excited for them to continue to grow The NOW in South Florida,” said<a href="https://www.linkedin.com/in/gara-post-45bb836/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">&nbsp;Gara Post</a>, co-founder and Chief Creative Officer at The NOW Massage.&nbsp;The cost to open The NOW Massage franchise location ranges from $477,459–$819,109, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit&nbsp;<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association-2721717" target="_blank" rel="nofollow">thenowmassage.com/own-a-boutique</a>.<h4>ABOUT THE NOW MASSAGE</h4>The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for their elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.&nbsp;

Danny Figueroa of The NOW Massage Awarded “Franchisee of the Year” by International Franchise Association

1851 Franchise

The NOW Massage franchise owner is being honored for his efforts in successfully becoming one of the network’s top-performing franchise boutiques.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

danny-figueroa-of-the-now-massage-awarded-franchisee-of-the-year-by-international-franchise-association

Layne's Chicken Fingers

image of laynes chicken finger restaurant with 4 hands holding cups in the air to celebrate 

 Layne’s Chicken Fingers Crosses Mid-Year Mark With 11 New Restaurants Opened, Including the First Time the Brand has Seen Two Openings on the Same Day on July 14

laynes-chicken-franchise-growth-2025

HomeTeam Inspection Service

image of an employee from home team checking an outlet with an ipad

HomeTeam Inspection Service Franchise Owners Diversify Income With Multi-Service Model

hometeam-inspection-service-revenue-streams

Right at Home

image of jennifer selden right at home franchisee for a webinar with nick powills

Right at Home Franchise Owner Jennifer Selden To Share Franchise Journey, Sparked by Personal Care Experiences

jennifer-selden-right-at-home-franchise-journey-webinar

Paris Baguette Canada

image of a paris baguette bakery cafe latte with delicious food, croissants, and pastries

What Paris Baguette Franchisees Have To Say About Their Experiences

paris-baguette-franchise-canada-eric-chang

image of right at home franchisee gregory brewer for a webinar with nick powills

Gregory Brewer To Share 20-Year Franchise Journey With Right at Home in Upcoming Webinar

gregory-brewer-right-at-home-franchise-winston-salem-webinar

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Coffee & Analytics graphic with photo of Nick Powills

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

franchise-lead-generation-insights

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Danny Figueroa of The NOW Massage Awarded “Franchisee of the Year” by International Franchise Association

MORE STORIES LIKE THIS