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Franchise Deep Dive: Eggs Up Grill Franchise Costs, Fees, Profit and Data

The emerging breakfast, brunch, and lunch concept has seen rapid growth over the past few years thanks to its friendly service and freshly prepared American-favorite food offerings.

By Jeff DwyerStaff Writer
Updated 2:14PM 08/17/23

LAST UPDATED: August 17, 2023
NUMBER OF LOCATIONS: 170 (open, in development or committed to open) 
REPORTED COST TO GET IN: $610,934 to $935,315
REPORTED ROI (Item 19): $1.149 million (average unit volume for 2022) 

Eggs Up Grill, the fast-growing breakfast, brunch and lunch concept has seen rapid expansion since it was founded in 1997. Throughout its decades of operation, the brand has prided itself on offering freshly prepared all-American dishes, friendly service and community involvement.

Eggs Up Grill began franchising in 2005, and over the last three years has grown by nearly 63%.

Since its inception, the brand has earned a number of accolades and was recently ranked the #1 breakfast franchise on Entrepreneur’s Franchise 500 list for a third time. In 2022, Eggs Up Grill was also listed as FSR’s “Breakout Brand of the Year.”

How Many Eggs Up Grill Locations Are There?

As of August 2023, there are more than 170 restaurants open, in development or committed to open. The brand has doubled in size in just three years and has units open or committed to opening across 14 states.

Around 55% of all Eggs Up Grill franchisees own more than one location, with a majority of franchisees having no prior restaurant experience. The brand is currently seeking to build restaurants across the Southeast and is looking to sign single-location and multi-unit franchisees.

What Is the Eggs Up Grill Business Model?

The brand offers a simple business model and provides its franchisees with a good work/life balance with its 6 am to 2 pm hours of operation. As a result of the generous hours of operation, the brand is able to attract more family-oriented and responsible team members who are more likely to stay with the franchise longer.

According to CEO Ricky Richardson, Eggs Up Grill offers strong unit-level economics and a track record of success. It attracts business-minded investors who are looking to add a brand with a proven model to their portfolios. Backed by private investment firm WJ Partners, Eggs Up Grill says many of its franchisees came to the brand as guests who loved the experience, community feel and product, and decided to invest. Not to mention, the brand doesn’t require its franchisees to have prior restaurant experience when signing on.

Eggs Up Grill averages a 4.5-star rating from more than 12,000 reviews annually.

How Much Can Eggs Up Grill Franchise Owners Make?

The brand says the average annual unit volume for 2022 exceeded $1.149 million in sales, with the top 50% of restaurants reporting sales averaging more than $1.375 million. 

What Sort of Training Is Offered to Franchisees?

Eggs Up Grill offers a variety of ongoing support options and initial training programs to franchisees to help them run their business. The brand provides 125 hours of on-the-job training

and 18 hours of classroom training. These programs cover everything from security and safety procedures, field operations, a franchisee intranet platform, a toll-free line, lease negotiation, site selection, grand opening, purchasing co-ops, meetings and ongoing marketing support.

How Much Does It Cost to Open an Eggs Up Grill?

The initial investment required to begin the operation of an Eggs Up Grill location can range from $610,934 to $935,315. A minimum net worth of $500,000 is also required in addition to a minimum liquidity requirement of $150,000.

Ongoing Costs and Fees include:

  • Royalty Fee: 5% of gross sales
  • Marketing Fee: 2%

What Is the Franchise Fee for Eggs Up Grill?

The initial franchise fee required to open an Eggs Up location is $45,000.

Who is the Leadership of Eggs Up Grill?

What Helpful Articles Can I Read to Learn More About Eggs Up Grill?

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