The NOW Massage INFO
What Is The NOW Massage?
The NOW Massage is a Los Angeles-based massage concept that was founded on the principle that self-care is a necessity, not a luxury. Designed to serve as an oasis from today’s digitally driven society, The NOW’s goal is to offer high-quality, customizable massage services in an inspired setting, without the time commitment and cost of a traditional spa.
With its highly curated design and massage menu at accessible prices, The NOW is revolutionizing the wellness industry.
What Sets The NOW Massage Apart?
The NOW has differentiated itself from key competitors by connecting with the 152 million untapped Gen Z and Millennial populations in the United States and serving them affordable luxury. With a proven concept and impressive unit economics, the growing lifestyle brand is looking forward to bringing its thoughtfully crafted menu with customizable enhancements, healing products and a singular design aesthetic to cities all over the U.S.
Why Now Is the Time to Buy a NOW Massage Franchise
The global wellness economy is forecasted to grow 60% by 2025, and The NOW Massage is poised to lead that charge. It offers a number of benefits for franchise owners, including competitive buildout costs, a recurring and predictable revenue stream, and in-depth training and support across operations, real estate, marketing, PR and more. All of this contributes to a scalable model that allows franchise owners to easily open multiple units.
The NOW plans to open more than 30 boutiques in 2022, with a target of 175 in operation by the end of 2025. Prospective franchise owners have the opportunity to be first-to-market in top target markets like New York, Connecticut, New Jersey, Philadelphia, Massachusetts, Maryland and Washington, D.C.
According to the American Massage Therapy Association (AMTA), the massage therapy industry is an $18 billion industry, and after exploding with 200% growth in the past decade, it continues to grow. As Americans continue to prioritize self-care — including routine massages — The NOW is uniquely positioned to capitalize on that growth as it reinvents the way people think about and experience massage.
The NOW Massage is looking for multi-unit operators and entrepreneurial self-starters with a passion for people and wellness. Because the brand’s ethos centers around providing an exceptional guest experience, previous hospitality and leadership experience are preferred, although many of its franchise owners come from the corporate world, from sales and marketing to finance, banking and tech, among other fields.
Start-up costs range from $414,859 to $767,600. Learn more about franchise opportunities here: https://thenowmassage.com/own-a-boutique/