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<div id="pastingspan1"><span style="">According to a recent story by eMarketer, they expect 2016 to be the last year of double-digit growth for Facebook&#8217;s user base, as the population on the world&#8217;s largest social network reaches 1.43 billion users by the end of the year. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">If you looked at it from strictly an earnings claim point of view, that makes Facebook one of the largest countries in the world &#8211; and it&#8217;s only getting bigger. eMarketer projects a monthly user base 1.87 billion by 2020, which is the end of their forecast period. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">In 2016 alone, 162.9 million Americans will log on to Facebook once a month and the social media giant will capture $10.29 billion in display ad revenue this year, which roughly translates to a 31.2 percent share of total display ad spending in the U.S. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">eMarketer also suggests that in 2016, mobile will account for 80.2 percent of Facebook&#8217;s U.S. ad revenue and that Instagram and mobile video will be big drivers of this growth.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">So what does it all mean for franchising? It means that Facebook keeps getting stronger every quarter and as its share of digital advertising grows, so should your franchise brand&#8217;s presence on the platform. Everything from consumer marketing to franchise development should be emphasized on Facebook &#8211; both paid and organic. It&#8217;s where your guests, your existing franchisees and your prospective candidates explore, learn and create online &#8211; and you need to be there alongside them. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">To read the original story, click<a href="http://www.emarketer.com/Article/Facebook-Continues-Grow-Steadily-Adding-New-Revenue-Streams/1013875?utm_source=1851franchise.com&utm_medium=article&utm_campaign=this-year-1629-million-americans-will-log-on-to-facebook-once-a-month-what-does-that-mean-for-franchising-4432" target="_blank" rel="nofollow" target="_blank"> here</a>. </span></div><div style="  font-style: normal; normal;  normal;"></div>

1851 Franchise

Facebook’s growth is steady and buoyed by new revenue streams. How will this affect franchising?

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This Year, 162.9 Million Americans Will Log On To Facebook Once A Month. What Does That Mean For Franchising? 

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This Year, 162.9 Million Americans Will Log On To Facebook Once A Month. What Does That Mean For Franchising?

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