1851

<div id="pastingspan1"><span style="">According to a recent story by eMarketer, they expect 2016 to be the last year of double-digit growth for Facebook&#8217;s user base, as the population on the world&#8217;s largest social network reaches 1.43 billion users by the end of the year. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">If you looked at it from strictly an earnings claim point of view, that makes Facebook one of the largest countries in the world &#8211; and it&#8217;s only getting bigger. eMarketer projects a monthly user base 1.87 billion by 2020, which is the end of their forecast period. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">In 2016 alone, 162.9 million Americans will log on to Facebook once a month and the social media giant will capture $10.29 billion in display ad revenue this year, which roughly translates to a 31.2 percent share of total display ad spending in the U.S. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">eMarketer also suggests that in 2016, mobile will account for 80.2 percent of Facebook&#8217;s U.S. ad revenue and that Instagram and mobile video will be big drivers of this growth.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">So what does it all mean for franchising? It means that Facebook keeps getting stronger every quarter and as its share of digital advertising grows, so should your franchise brand&#8217;s presence on the platform. Everything from consumer marketing to franchise development should be emphasized on Facebook &#8211; both paid and organic. It&#8217;s where your guests, your existing franchisees and your prospective candidates explore, learn and create online &#8211; and you need to be there alongside them. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">To read the original story, click<a href="http://www.emarketer.com/Article/Facebook-Continues-Grow-Steadily-Adding-New-Revenue-Streams/1013875?utm_source=1851franchise.com&utm_medium=article&utm_campaign=this-year-1629-million-americans-will-log-on-to-facebook-once-a-month-what-does-that-mean-for-franchising-4432" target="_blank" rel="nofollow" target="_blank"> here</a>. </span></div><div style="  font-style: normal; normal;  normal;"></div>

1851 Franchise

Facebook’s growth is steady and buoyed by new revenue streams. How will this affect franchising?

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

This Year, 162.9 Million Americans Will Log On To Facebook Once A Month. What Does That Mean For Franchising? 

this-year-1629-million-americans-will-log-on-to-facebook-once-a-month-what-does-that-mean-for-franchising

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

mellow-mushroom-brad-harper-restaurant-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

This Year, 162.9 Million Americans Will Log On To Facebook Once A Month. What Does That Mean For Franchising?

MORE STORIES LIKE THIS