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Thrillist: 12 Chains About to Blow Up
The food and lifestyle blog compiled fast-casual brands that might pop up on a corner near you.
Photo Credit: Roti Mediterranean Grill
Chipotle, everyone’s favorite food coma, is getting a little competition. Thrillist compiled a list of 12 brands that are making headway in the fast casual segment. The publication gauged these on concept, expansion strategy and “practical use of tinfoil.” Which one would you stop at first?
Est. 1992, Iowa City, IA
Number of locations: 65
What they do: Burritos with fresh tortillas and ingredients that are thoroughly mixed together with what they call "Bob the Tool"
Why they might blow up: They carve out their own section of the burrito-market pie by upping the ante on ingredients and combating one of the food group's biggest pet peeves, uneven distribution of filling wealth.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
