LAST UPDATED: May 2026
FRANCHISE WEBSITE: https://tidefranchise.com/
NUMBER OF LOCATIONS: 8 franchised units (as of June 30, 2025)
REPORTED COST TO GET IN: $1,751,885 - $2,257,682
REPORTED ROI (Item 19): $1,199,889 (average annual net sales, FY 2025)
Tide Laundromat is a modern, tech-enabled laundromat franchise backed by Procter & Gamble, designed to elevate the traditional laundry experience. The concept combines premium equipment, proprietary cleaning chemistry and a digital-first customer experience. With app-based payments, loyalty programs and a clean, comfortable retail environment, the model creates a differentiated investment opportunity in a stable service category.
Tide Laundromat is franchised by Agile Pursuits Franchising, Inc., an Ohio-based subsidiary of The Procter & Gamble Company. The franchisor was incorporated in 2008 and began offering Tide Laundromat franchises in 2022.
The concept builds on the long-standing brand equity of Tide, leveraging proprietary detergents, cleaning systems and operational processes to create a premium laundry experience.
Mission: To deliver high-quality, technology-driven laundry services that elevate convenience, cleanliness and customer satisfaction.
Vision: To redefine the laundromat category through innovation, brand trust and a superior customer experience.
Tide Laundromat franchises are actively expanding nationwide, with hot markets in California, Georgia, Massachusetts, New York, Pennsylvania, Virginia and Washington, D.C. For more information on available territories, please visit the Tide franchise site.
Initial Costs: The estimated initial investment required to begin operation of a Tide Laundromat franchise ranges from $1,751,885 to $2,257,682. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Furnishings, Fixtures, Equipment & Installation | $972,296 | $1,271,242 |
| Signage (Interior & Exterior) | $30,207 | $43,526 |
| POS & Related IT System | $12,000 | $22,400 |
| Leasehold Improvements | $533,000 | $640,500 |
| Development Rights Fee | $10,000 | $10,000 |
| Initial Franchise Fee | $50,000 | $50,000 |
| New Store Marketing Expense | $35,000 | $35,000 |
| Initial Training Travel Expenses | $6,350 | $8,750 |
| Cleaning Agents | $13,917 | $18,015 |
| Pre-Opening Wages | $8,208 | $12,000 |
| Start-Up Supplies | $5,607 | $6,944 |
| Insurance & Business Setup Costs | $2,300 | $6,000 |
| 3 Months Occupancy | $0 | $38,305 |
| Additional Funds (3 Months) | $73,000 | $95,000 |
Initial Franchise Fee: The franchise fee for developing a Tide Laundromat business is $50,000 for the first location and $30,000 for each subsequent location. The fee is payable in two installments: 50% due at the signing of the franchise agreement and 50% due on the opening date of the business.
The franchisor offers a 50% discount on the initial franchise fee for qualifying U.S. military veterans and women business owners opening their first location.
Ongoing Fees: According to the 2026 FDD, Tide Laundromat franchisees are responsible for the following recurring fees:
| Type of Fee | Amount |
| Royalty Fee | 6.5% of net sales/week |
| Brand Fund Contribution | 2% of net sales/week |
| Local Advertising | 1% of net sales/week |
| Technology Fee | $750/month |
| PGP Service Fee | $4,500/year |
ROI Potential: According to the 2026 FDD, the three franchised Tide Laundromat businesses operating for the entirety of FY 2025 reported the following annual net sales:
Average | Median | High | Low |
$1,199,889 | $1,116,565 | $1,558,205 | $924,897 |
Tide Laundromat provides comprehensive pre-opening support to franchisees, including assistance with site selection and approval, lease negotiation, design, layout, and construction guidance, and coordination for equipment sourcing and installation.
Training programs cover initial training for the owner and designated staff, on-site operational training, and additional training available as needed.
Franchisees receive ongoing operational support through field guidance, marketing and brand assistance, performance monitoring and reporting tools, and vendor and supplier coordination.
The franchise provides a suite of proprietary technology and tools, such as proprietary POS and digital systems, a mobile payment and loyalty app, data reporting and analytics tools, and automated chemical dispensing systems.
Tide Laundromat franchisees should have experience managing large-scale retail or service operations, along with the ability to oversee multi-unit development as the brand grows. The model is best suited for owners with a long-term investment mindset who can lead teams, manage operational complexity and build a scalable business over time.
Tide Laundromat franchisees are expected to stay highly involved during development and launch, whether through active ownership or professional management. Operators must also meet multi-unit development obligations, follow system standards and work within approved supplier requirements.
Tide Laundromat does not offer direct or indirect funding for franchisees.
“We were incredibly impressed with the technology of Tide Laundromat and the resiliency of the Tide brand. But the thing that is most exciting to us about this business was we felt that there's a lot there that we could contribute to this partnership and become a pretty significant player in an industry that's incredibly fragmented. The technology that Tide Laundromat uses is really impressive. Consumers don’t need to come with a pocketful of quarters anymore. All the transactions are done on the app and it’s fast and easy. Doing the laundry is part of everyday life and it’s not a service consumers can get on Amazon. It’s for those reasons we see a lot of space to grow with a national brand that has taken going to the laundromat and getting your clothes washed and dry to the next level.”
- Navin Nagrani, a partner at CMG Companies, a franchisee group that signed a 50-unit development agreement in the Southwest with Tide Laundromat
The U.S. laundry industry is a multi-billion-dollar sector, with the overall U.S. laundry care market (soaps, detergents and softeners) valued at roughly $25 billion. The service and facilities side, encompassing laundromats, dry cleaning and industrial linen supply, generates an additional $20 billion to $22 billion annually.
Tide Laundromat competes with a mix of laundromat franchises, dry cleaning franchises and tech-enabled laundry service brands. Some of the most notable competitors include: WaveMAX Laundry, Speed Queen Laundry, LaundroLab, Zoom Express Laundry and Lapels Cleaners.
Tide Laundromat’s competitive advantages include its national brand recognition, seamless technology integration, premium customer experience and proprietary cleaning systems.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
| Tide Services Experts Investment Range | $117,800 - $2,517,300 Tide Cleaners and $1,751,885 - $2,257,682 Tide Laundromat |
| No. of Units Currently Open | 264 |
| Royalty | 6.5% |
| Franchise Fee | $50,000 |
Tide Services
SPONSORED
Franchise Opportunity Deep Dive: Tide Laundromat brings a modern, tech-enabled approach to the laundry category with strong brand recognition and recurring demand.
LAST UPDATED: May 2026
FRANCHISE WEBSITE: https://tidefranchise.com/
NUMBER OF LOCATIONS: 8 franchised units (as of June 30, 2025)
REPORTED COST TO GET IN: $1,751,885 - $2,257,682
REPORTED ROI (Item 19): $1,199,889 (average annual net sales, FY 2025)
Tide Laundromat is a modern, tech-enabled laundromat franchise backed by Procter & Gamble, designed to elevate the traditional laundry experience. The concept combines premium equipment, proprietary cleaning chemistry and a digital-first customer experience. With app-based payments, loyalty programs and a clean, comfortable retail environment, the model creates a differentiated investment opportunity in a stable service category.
Tide Laundromat is franchised by Agile Pursuits Franchising, Inc., an Ohio-based subsidiary of The Procter & Gamble Company. The franchisor was incorporated in 2008 and began offering Tide Laundromat franchises in 2022.
The concept builds on the long-standing brand equity of Tide, leveraging proprietary detergents, cleaning systems and operational processes to create a premium laundry experience.
Mission: To deliver high-quality, technology-driven laundry services that elevate convenience, cleanliness and customer satisfaction.
Vision: To redefine the laundromat category through innovation, brand trust and a superior customer experience.
Tide Laundromat franchises are actively expanding nationwide, with hot markets in California, Georgia, Massachusetts, New York, Pennsylvania, Virginia and Washington, D.C. For more information on available territories, please visit the Tide franchise site.
Initial Costs: The estimated initial investment required to begin operation of a Tide Laundromat franchise ranges from $1,751,885 to $2,257,682. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Furnishings, Fixtures, Equipment & Installation | $972,296 | $1,271,242 |
| Signage (Interior & Exterior) | $30,207 | $43,526 |
| POS & Related IT System | $12,000 | $22,400 |
| Leasehold Improvements | $533,000 | $640,500 |
| Development Rights Fee | $10,000 | $10,000 |
| Initial Franchise Fee | $50,000 | $50,000 |
| New Store Marketing Expense | $35,000 | $35,000 |
| Initial Training Travel Expenses | $6,350 | $8,750 |
| Cleaning Agents | $13,917 | $18,015 |
| Pre-Opening Wages | $8,208 | $12,000 |
| Start-Up Supplies | $5,607 | $6,944 |
| Insurance & Business Setup Costs | $2,300 | $6,000 |
| 3 Months Occupancy | $0 | $38,305 |
| Additional Funds (3 Months) | $73,000 | $95,000 |
Initial Franchise Fee: The franchise fee for developing a Tide Laundromat business is $50,000 for the first location and $30,000 for each subsequent location. The fee is payable in two installments: 50% due at the signing of the franchise agreement and 50% due on the opening date of the business.
The franchisor offers a 50% discount on the initial franchise fee for qualifying U.S. military veterans and women business owners opening their first location.
Ongoing Fees: According to the 2026 FDD, Tide Laundromat franchisees are responsible for the following recurring fees:
| Type of Fee | Amount |
| Royalty Fee | 6.5% of net sales/week |
| Brand Fund Contribution | 2% of net sales/week |
| Local Advertising | 1% of net sales/week |
| Technology Fee | $750/month |
| PGP Service Fee | $4,500/year |
ROI Potential: According to the 2026 FDD, the three franchised Tide Laundromat businesses operating for the entirety of FY 2025 reported the following annual net sales:
Average | Median | High | Low |
$1,199,889 | $1,116,565 | $1,558,205 | $924,897 |
Tide Laundromat provides comprehensive pre-opening support to franchisees, including assistance with site selection and approval, lease negotiation, design, layout, and construction guidance, and coordination for equipment sourcing and installation.
Training programs cover initial training for the owner and designated staff, on-site operational training, and additional training available as needed.
Franchisees receive ongoing operational support through field guidance, marketing and brand assistance, performance monitoring and reporting tools, and vendor and supplier coordination.
The franchise provides a suite of proprietary technology and tools, such as proprietary POS and digital systems, a mobile payment and loyalty app, data reporting and analytics tools, and automated chemical dispensing systems.
Tide Laundromat franchisees should have experience managing large-scale retail or service operations, along with the ability to oversee multi-unit development as the brand grows. The model is best suited for owners with a long-term investment mindset who can lead teams, manage operational complexity and build a scalable business over time.
Tide Laundromat franchisees are expected to stay highly involved during development and launch, whether through active ownership or professional management. Operators must also meet multi-unit development obligations, follow system standards and work within approved supplier requirements.
Tide Laundromat does not offer direct or indirect funding for franchisees.
“We were incredibly impressed with the technology of Tide Laundromat and the resiliency of the Tide brand. But the thing that is most exciting to us about this business was we felt that there's a lot there that we could contribute to this partnership and become a pretty significant player in an industry that's incredibly fragmented. The technology that Tide Laundromat uses is really impressive. Consumers don’t need to come with a pocketful of quarters anymore. All the transactions are done on the app and it’s fast and easy. Doing the laundry is part of everyday life and it’s not a service consumers can get on Amazon. It’s for those reasons we see a lot of space to grow with a national brand that has taken going to the laundromat and getting your clothes washed and dry to the next level.”
- Navin Nagrani, a partner at CMG Companies, a franchisee group that signed a 50-unit development agreement in the Southwest with Tide Laundromat
The U.S. laundry industry is a multi-billion-dollar sector, with the overall U.S. laundry care market (soaps, detergents and softeners) valued at roughly $25 billion. The service and facilities side, encompassing laundromats, dry cleaning and industrial linen supply, generates an additional $20 billion to $22 billion annually.
Tide Laundromat competes with a mix of laundromat franchises, dry cleaning franchises and tech-enabled laundry service brands. Some of the most notable competitors include: WaveMAX Laundry, Speed Queen Laundry, LaundroLab, Zoom Express Laundry and Lapels Cleaners.
Tide Laundromat’s competitive advantages include its national brand recognition, seamless technology integration, premium customer experience and proprietary cleaning systems.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
| Tide Services Experts Investment Range | $117,800 - $2,517,300 Tide Cleaners and $1,751,885 - $2,257,682 Tide Laundromat |
| No. of Units Currently Open | 264 |
| Royalty | 6.5% |
| Franchise Fee | $50,000 |
| Tide Services Experts Investment Range | $117,800 - $2,517,300 Tide Cleaners and $1,751,885 - $2,257,682 Tide Laundromat |
| No. of Units Currently Open | 264 |
| Royalty | 6.5% |
| Franchise Fee | $50,000 |
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