Laundry is one of the most universal chores in American life, but for many consumers, the experience has not evolved much. Dry cleaning can feel inconvenient, inconsistent or confusing. Laundromats can feel outdated, uncomfortable or transactional. And for busy households, the weekly pile of clothes, sheets, towels and uniforms can quickly become one more demand on an already packed schedule.
Luckily, the brand synonymous with the laundry world, Tide, is completely reimagining that experience. While most people may think of Tide as a detergent company first and foremost, Tide Cleaners and Tide Laundromat bring that same trusted name and reliability to the out-of-home laundry category.
“For consumers, it should be very simple,” said Todd Laabs, chief operating officer of Tide Services. “I need laundry done, and I don’t want to do it in my home. We have solutions for that.”
That simplicity is what makes Tide Services stand out. Instead of asking consumers to navigate a fragmented world of dry cleaners, laundromats, wash-and-fold providers, delivery services and specialty garment care, Tide Services brings those needs under one trusted brand.
For consumers, laundry is personal. Clothes are tied to work, milestones, daily confidence and how people present themselves to the world. That makes trust essential.
Tide already holds a powerful place in consumers’ minds as a laundry expert. Tide Services extends that relationship beyond the home, giving customers a familiar place to turn when they need professional care, more convenience or a better laundry experience.
“Tide means something to consumers,” Laabs said. “We are a premium service, and everything consumers need to do with their household clothing is within our lane.”
That positioning matters because both dry cleaning and laundromats have historically been fragmented. A customer might have one place for suits, another for wash-and-fold, another for comforters and another for self-service laundry. Tide Services is simplifying that decision tree.
“There is a whole world of laundry outside your home that most consumers don’t know or understand,” Laabs said. “There are all these industry terms, services and categories that create confusion. We’re simplifying that.”
At Tide Cleaners, the customer experience starts with the idea that clean clothes are not just about appearance. They are about confidence.
Whether a customer is preparing for a workday, a wedding, a formal event or a regular week of meetings, Tide Cleaners is designed to make professional garment care feel easy and dependable. Many locations offer same-day service, including the familiar “in by 9, out by 5” turnaround for standard dry cleaning. Customers can also access convenient drop-off and pickup options, drive-through service at select stores, 24/7 kiosks and lockers, delivery and extended hours depending on location.
The brand’s seven-point inspection process reinforces that promise. Items are reviewed for stains, missing buttons, loose threads and fabric needs. Garments are sorted, cleaned, inspected again, professionally pressed and checked before they are returned hanging or folded. For laundered shirts, many locations also replace broken buttons and tighten loose threads at no extra charge.
Customers can choose the service that fits their lifestyle. Some want to drop off dress shirts on the way to work. Some want their dry cleaning delivered to their front door. Some need a fast, clean place to wash bulky loads. Some want to hand over the entire weekly laundry pile and get it back folded and ready to put away.
That level of care gives customers a reason to trust Tide Cleaners with both everyday garments and special-care fabrics such as silk, leather, velvet, rayon, outerwear, formalwear and wedding dresses.
“There are intentional reasons why we choose to do things the way we do,” Laabs said. “There are other ways to run a laundry business, but Tide has our way.”
Tide Laundromat brings that same brand promise into a category that has long needed modernization.
Traditional laundromats are often viewed as a necessity rather than a choice. Many consumers associate them with dark interiors, old machines, limited amenities and long wait times. Tide Laundromat was designed to change that perception with clean, bright, staffed lobbies, modern machines, free Wi-Fi, app-based payment, loyalty rewards, ample parking and premium laundry products provided in-store.
The experience is built around both speed and comfort. Tide Laundromat’s smart machines can weigh loads and automatically dose the right amount of detergent and fabric enhancers, removing the guesswork and mess from the process. Customers can complete laundry in as little as 35 minutes, while the app allows them to pay, check machine availability and earn rewards from their phone.
For consumers who want to skip the chore entirely, Tide Laundromat also offers wash-and-fold services. Customers drop off their laundry, and Tide’s team washes, dries, folds, bundles and returns it drawer-ready.
Tide Services also meets those different needs through multiple touchpoints, including stores, lockers, kiosks, pickup and delivery, mobile ordering and app-based preferences.
Tide Services is not simply adding another dry cleaner or laundromat to the market. It is setting a new consumer standard for what out-of-home laundry can be.
“In dry cleaning, no one has really said, ‘This is the standard,’” Laabs said. “In laundromats, the traditional model has often been dated. We are in a unique position to claim this space.”
That opportunity is especially important as consumer expectations continue to rise. People are used to ordering food from an app, tracking packages in real time and choosing service providers based on convenience, design and trust. Laundry has lagged behind those expectations, but Tide Services is closing that gap. The brand’s app, delivery options, loyalty features, modern store design and premium cleaning processes all work together to make laundry feel less like a burden and more like a service people can confidently build into their routines.
“Tide is intuitive,” Laabs said. “We are the only brand that can really grow these categories because consumers already know us. We make laundry services accessible to people who otherwise might not have considered them.”
As Tide Services moves into new markets, the promise is straightforward: make laundry easier, more reliable and less time-consuming. For customers, that means spending less time managing laundry and more time getting back to the rest of their lives.
For more information on franchising with Tide Services, visit https://tidefranchise.com/concepts/.
Tide Services
SPONSORED
Through Tide Cleaners and Tide Laundromats, the brand is turning an everyday chore into a trusted, tech-enabled service experience built around convenience, quality and care.
Laundry is one of the most universal chores in American life, but for many consumers, the experience has not evolved much. Dry cleaning can feel inconvenient, inconsistent or confusing. Laundromats can feel outdated, uncomfortable or transactional. And for busy households, the weekly pile of clothes, sheets, towels and uniforms can quickly become one more demand on an already packed schedule.
Luckily, the brand synonymous with the laundry world, Tide, is completely reimagining that experience. While most people may think of Tide as a detergent company first and foremost, Tide Cleaners and Tide Laundromat bring that same trusted name and reliability to the out-of-home laundry category.
“For consumers, it should be very simple,” said Todd Laabs, chief operating officer of Tide Services. “I need laundry done, and I don’t want to do it in my home. We have solutions for that.”
That simplicity is what makes Tide Services stand out. Instead of asking consumers to navigate a fragmented world of dry cleaners, laundromats, wash-and-fold providers, delivery services and specialty garment care, Tide Services brings those needs under one trusted brand.
For consumers, laundry is personal. Clothes are tied to work, milestones, daily confidence and how people present themselves to the world. That makes trust essential.
Tide already holds a powerful place in consumers’ minds as a laundry expert. Tide Services extends that relationship beyond the home, giving customers a familiar place to turn when they need professional care, more convenience or a better laundry experience.
“Tide means something to consumers,” Laabs said. “We are a premium service, and everything consumers need to do with their household clothing is within our lane.”
That positioning matters because both dry cleaning and laundromats have historically been fragmented. A customer might have one place for suits, another for wash-and-fold, another for comforters and another for self-service laundry. Tide Services is simplifying that decision tree.
“There is a whole world of laundry outside your home that most consumers don’t know or understand,” Laabs said. “There are all these industry terms, services and categories that create confusion. We’re simplifying that.”
At Tide Cleaners, the customer experience starts with the idea that clean clothes are not just about appearance. They are about confidence.
Whether a customer is preparing for a workday, a wedding, a formal event or a regular week of meetings, Tide Cleaners is designed to make professional garment care feel easy and dependable. Many locations offer same-day service, including the familiar “in by 9, out by 5” turnaround for standard dry cleaning. Customers can also access convenient drop-off and pickup options, drive-through service at select stores, 24/7 kiosks and lockers, delivery and extended hours depending on location.
The brand’s seven-point inspection process reinforces that promise. Items are reviewed for stains, missing buttons, loose threads and fabric needs. Garments are sorted, cleaned, inspected again, professionally pressed and checked before they are returned hanging or folded. For laundered shirts, many locations also replace broken buttons and tighten loose threads at no extra charge.
Customers can choose the service that fits their lifestyle. Some want to drop off dress shirts on the way to work. Some want their dry cleaning delivered to their front door. Some need a fast, clean place to wash bulky loads. Some want to hand over the entire weekly laundry pile and get it back folded and ready to put away.
That level of care gives customers a reason to trust Tide Cleaners with both everyday garments and special-care fabrics such as silk, leather, velvet, rayon, outerwear, formalwear and wedding dresses.
“There are intentional reasons why we choose to do things the way we do,” Laabs said. “There are other ways to run a laundry business, but Tide has our way.”
Tide Laundromat brings that same brand promise into a category that has long needed modernization.
Traditional laundromats are often viewed as a necessity rather than a choice. Many consumers associate them with dark interiors, old machines, limited amenities and long wait times. Tide Laundromat was designed to change that perception with clean, bright, staffed lobbies, modern machines, free Wi-Fi, app-based payment, loyalty rewards, ample parking and premium laundry products provided in-store.
The experience is built around both speed and comfort. Tide Laundromat’s smart machines can weigh loads and automatically dose the right amount of detergent and fabric enhancers, removing the guesswork and mess from the process. Customers can complete laundry in as little as 35 minutes, while the app allows them to pay, check machine availability and earn rewards from their phone.
For consumers who want to skip the chore entirely, Tide Laundromat also offers wash-and-fold services. Customers drop off their laundry, and Tide’s team washes, dries, folds, bundles and returns it drawer-ready.
Tide Services also meets those different needs through multiple touchpoints, including stores, lockers, kiosks, pickup and delivery, mobile ordering and app-based preferences.
Tide Services is not simply adding another dry cleaner or laundromat to the market. It is setting a new consumer standard for what out-of-home laundry can be.
“In dry cleaning, no one has really said, ‘This is the standard,’” Laabs said. “In laundromats, the traditional model has often been dated. We are in a unique position to claim this space.”
That opportunity is especially important as consumer expectations continue to rise. People are used to ordering food from an app, tracking packages in real time and choosing service providers based on convenience, design and trust. Laundry has lagged behind those expectations, but Tide Services is closing that gap. The brand’s app, delivery options, loyalty features, modern store design and premium cleaning processes all work together to make laundry feel less like a burden and more like a service people can confidently build into their routines.
“Tide is intuitive,” Laabs said. “We are the only brand that can really grow these categories because consumers already know us. We make laundry services accessible to people who otherwise might not have considered them.”
As Tide Services moves into new markets, the promise is straightforward: make laundry easier, more reliable and less time-consuming. For customers, that means spending less time managing laundry and more time getting back to the rest of their lives.
For more information on franchising with Tide Services, visit https://tidefranchise.com/concepts/.
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