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Tips for improving communication with your franchisor
Franchise networks rely on effective communication to succeed.
Effective communication is the cornerstone of business. Franchisors and franchisees need to ask the right questions in order to clearly understand each other and support one another. Open channels of dialogue ensure the highest possibility of success and a true understanding of the culture and mission of a franchise.
Here are a few ways franchisees can continue to gain information from the franchisor and franchise peer groups.
Utilize field support members
There are many resources within a franchise office. Utilize the home office as a resource and a tool to understand things that may seem murky. Find out who would be the best individual to speak to in the corporate office for specific questions.
There are many resources within a franchise office. Utilize the home office as a resource and a tool to understand things that may seem murky. Find out who would be the best individual to speak to in the corporate office for specific questions.
Take advantage of regional or local meetings
Annual brand conventions, local meetings and bi-annual get-togethers are a great way to keep in contact with not only the franchisor, but other franchisees in the system. Networking, asking questions, listening and sharing are all beneficial and proactive approaches to bettering your business.
Keep yourself well-informed
Follow the brand in media. If a fellow franchisee or the brand is on a TV segment or in a newspaper article, digest the information. Staying on top of what is going on within the system is a great way to get a well-rounded look into all the workings of the operation.
Get involved with professional organizations
See if the corporate office is affiliated with any charities or community outreach associations; this can help with networking in your local area and gets you involved with projects that are directly related to the company.
Sign up for newsletters
Read all about what is going on in the company, and even better –submit your own story. Allowing others to interact with your own business is a great way to gain more insight and advice that could be used to further success.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
